PlannedServicesEuropean
WFSP-43571-2978 Market Consultation Communication and design
Wetterskip Fryslân · 1 lots · 421993
4
4 of 6 core insights found
Measures presence, not accuracy · documents remain authoritative
ScopeAdvicePoints of attentionSuitability requirementsAward criteriaTimeline
Type
Services
79822500 · Making of graphic desi
Estimated value
€ 440K
estimated
To deadline
Ongoing
Knock-outs
n/a
exclusion grounds
Award basis
Best price-quality ratio
Assess manuallyconfidence moderate
Wetterskip Fryslân is conducting a market consultation for a four-year framework agreement for communication and design services valued at approximately 440,000 euros. The goal is to optimally structure the future procurement based on market insights.
Services · European procedure
EuropeanComplete timeline
CharacteristicsCPV 79ServicesEU tender
01What is being requested
The assignment concerns a framework agreement for Communication and design, consisting of concept and design (online and offline), media buying, and strategy and communication advice. The expected scale is approximately € 440,000 excluding VAT with a duration of four (4) years.
The assignment Communication and design consists of the following components: |n1. Concept and design (online and offline) |n2. Media buying |n3. Strategy and communication advice (visual and conceptual) |nIt concerns service provision with diverse assignments, varying in nature, scale, and complexity. Prior to each assignment, consultation takes place between the Contracting Authority and the Contractor regarding the question, approach, and framework conditions.
1WFSP-43571-2978 Market Consultation Communication and design€440,000
02Strategic insight
Strategic insight · AI analysis
Use the market consultation to actively influence the award criteria and the tariff model. Provide explicit advice regarding the best price-quality ratio and sustainability opportunities within the industry. Identify any impeding requirements that may complicate participation in the future procurement.
03Points of attention
Important · 5
The assignment is a framework agreement with one (1) contractor.Important
Crisis communication is explicitly excluded from the scope of this assignment.Important
Thinking of or writing texts is excluded from the scope of this assignment.Important
Participating parties must clearly indicate business confidential information in their responses.Important
Participation in the market consultation is entirely voluntary and provides no guarantee of competition in the eventual procurement assignment.Important
04Exclusion grounds
Exclusion grounds — consult the ESPD
- No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).
05Process & timeline
Publication market consultation
20-04-2026
Submission of written responses
04-05-2026
Availability of market consultation report
18-05-2026
06Value in context
€440,000
07Likely competitors
#Likely bidderFitWins
1Antea Nederland BVSME9935×
2Arcadis Nederland B.V.SME9932×
3Bender Detachering B.V.SME97107×
4BDO Audit & Assurance B.V.SME9757×
5Wyzer B.V.SME9667×
6KenonzUnknown9631×
08Tender documents
Planning.pdfpdfApr 21, 2026 · 36 KB
Marktconsultatie Communicatie en vormgeving.pdfpdfApr 21, 2026 · 536 KB
Antwoordformulier marktconsultatie.docxdocxApr 21, 2026 · 37 KB
Marktconsultatie.pdfpdfApr 21, 2026 · 31 KB
Beschrijving.pdfpdfApr 21, 2026 · 35 KB
09Legal themes that may be relevant here
Advies 53> Europese openbare procedure voor een overheidsopdracht tot het verrichten van diensten bestaande uit (dagelijks en periodiek) scAdvies 63> Meervoudig onderhandse aanbesteding voor het reinigen van wegen, straten en pleinen. Kan bij gunning op laagste prijs de indieniAdvies 59> Meervoudig onderhandse aanbestedingsprocedure met betrekking tot een opdracht voor de levering van postdiensten en bezorging. InAdvies 48> Europese niet-openbare procedure voor werktuigkundige en elektrotechnische installaties van de nieuwbouw van een multifunctionelAdvies 587> De aanbesteder heeft een Europese openbare procedure aangekondigd voor een raamovereenkomst met één ondernemer voor het leveren
10Frequently asked questions
What is the content of the assignment for communication and design?
The assignment includes concept and design (online and offline), media buying, and strategy and communication advice (visual and conceptual). The assignments vary in nature, scale, and complexity.
How are the specific assignments within the agreement determined?
Prior to each assignment, consultation takes place between the contracting authority and the contractor regarding the question, the approach, and the framework conditions.
What is the purpose of the current market exploration?
The purpose is to test the correct implementation of the assignment and to obtain a better picture of the market. The collected insights will be described generally in a report.
On which aspects can a contractor distinguish themselves?
Bidders can distinguish themselves through a convincing portfolio, experience with similar assignments, proof of successful deliveries, and knowledge of the regional regulations in Fryslân.
Is participation in this process binding?
Participation is entirely voluntary. It offers no guarantee of competition in any potential procurement assignment and no rights can be derived from it.
Automatically compiled from the official tender data and documents.
11Estimated value versus the market
p25
€ 200K
€ 200K
median
€ 640K
€ 640K
p75
€ 3,0 mln
€ 3,0 mln
€ 440K
Gegunde waarden in CPV 79 · diensten n=4949