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CancelledServicesEuropeanRestricted

Design

Gemeente Utrecht · Restricted · 1 lots · 369612
Type
Services
79342000
Estimated value
€ 2,60M
estimated
To deadline
-438d
Apr 4, 2025 · 10:00
Knock-outs
0
exclusion grounds
Award basis
Best price-quality ratio
5 criteria
Assess manuallyconfidence high

The Municipality of Utrecht is looking for five contract partners for a framework agreement for various design services. The assignment includes both simple layout and complex campaign development for a period of four years.

Services · Restricted · European procedure

European
Contracting authority
Gemeente Utrecht
Contract type
Services
Restricted
Estimated value
€2,600,000
estimated value
Submission deadline
April 4, 2025
10:00
Scope
European
European procedure
Lots
1
1 lots
Main CPV code
79342000
Location
Netherlands
CharacteristicsCPV 79ServicesEU tender

01What is being requested

The assignment concerns the provision of design services, including DTP, layout, graphic design, online design, and campaign development. The municipality wishes to enter into a framework agreement with 5 contract partners for a period of 4 years with an expected financial scope of at most € 3,200,000.00.

Starting 1 September 2025, the municipality wishes to enter into a framework agreement with 3 contract partners in the field of design. A tender includes DTP (desktop publishing) tasks, layout, and graphic design within the municipality's corporate identity, including any necessary production guidance (for example, guiding a design towards a printer). Assignments are characterized as defined, simple, and quickly executable tasks.

79342000€ 2,60MServices
1Design€2,600,000

02Strategic insight

“
Strategic insight · AI analysis
When applying, focus strongly on the Utrecht DNA and its translation into visual expressions. Ensure broad network involvement, including photography and copywriting. Demonstrate expertise in digital accessibility and the relevant government guidelines.
Read automatically from the tender documents using AI. Always verify against the original documents.

03Points of attention

Important · 5
The designer is responsible for the sustainability and environmental requirements of the chosen printer.Important
Bidders may not adjust the layout of the provided input forms.Important
A company may only apply once.Important
When using a subcontractor, an execution statement is mandatory.Important
The municipality may stop the tender in whole or in part.Important

04Can I take part?

Technical — Professional competence

05Exclusion grounds

Exclusion grounds — consult the ESPD
  • No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).

06Award criteria weighting

Ability to understand the DNA (character and identity) of the city of Utrecht and translate it concretely into expressions 35%Price 20%Creativity in the municipal corporate identity for both offline and online design 20%Collaboration: Ability to adjust work processes; Working for/with multiple commissioners within one organization with political context 15%Online design: working with government guidelines 10%
Homogeneous unit (%) · sum 100% · gate passed

07Value in context

€2,600,000

08Likely competitors

#Likely bidderFitWins
1Randstad Uitzendbureau b.v.SME97135×
2Antea Nederland BVSME9335×
3Arcadis Nederland B.V.SME9032×
4Het NIC B.V.SME9022×
5Stout Groep B.V. SME8825×
6Auke Smits Publiciteit B.V.SME8611×

09Tender documents

TN513199 - EF29 Aankondiging gegunde opdracht - algemene richtlijn, standaardregeling 20250827093231pdfAug 28, 2025 · 11 KB
Nota van inlichtingen 2025-03-27-1pdfMar 27, 2025 · 76 KB
GU Vormgeving Aanmeldingsleidraad 1v0pdfMar 5, 2025 · 588 KB
Bijlage 3 - Uitvoeringsverklaring derden 1v0docxMar 5, 2025 · 73 KB
Bijlage 2 - Voorkom deze 10 meest gemaakte fouten 1v0pdfMar 5, 2025 · 121 KB
Bijlage 4 - Uniform Europees Aanbestedingsdocument (UEA) 1v0pdfMar 5, 2025 · 1640 KB
Bijlage 5 - Verklaring geen Russische betrokkenheid 1v0docxMar 5, 2025 · 70 KB
Bijlage 6 - Referentieformulier kerncompetenties 1v0docxMar 5, 2025 · 148 KB
Bijlage 1 - Checklist 1v0docxMar 5, 2025 · 147 KB
Bijlage 7 - Referentieformulier selectiecriteria 1v0docxMar 5, 2025 · 150 KB
TN513199 - EF16 Aankondiging van een opdracht - algemene richtlijn, standaardregeling 20250303184331pdfMar 5, 2025 · 10 KB
TN304938 - SF03 Aankondiging van een gegunde opdracht 20211005115558pdfOct 7, 2021 · 35 KB

10Legal themes that may be relevant here

11Frequently asked questions

What is the substantive scope of the assignment for design?
The assignment includes DTP (desktop publishing) tasks, layout, and graphic design within the corporate identity of the Municipality of Utrecht. This includes any production guidance, such as guiding a design towards a printer. The assignments are defined, simple, and quickly executable tasks.
What is the purpose of the intended framework agreement?
Starting 1 September 2025, the Municipality of Utrecht wishes to enter into a framework agreement with three contract partners in the field of design to strengthen the visual communication and the profile of the city.
Which suitability requirements are mentioned in the application guidelines?
The suitability requirements mentioned in the guidelines include, among others, insurance, quality assurance, information security, and professional competence.
What does the assessment procedure for the application look like?
The assessment consists of several phases: first, testing for grounds for exclusion and suitability requirements, followed by an assessment based on selection criteria. Subsequently, shortlisting and a draw take place, after which the results are announced.

Automatically compiled from the official tender data and documents.

12Estimated value versus the market

p25
€ 200K
median
€ 640K
p75
€ 3,0 mln
€ 2,6 mln

Gegunde waarden in CPV 79 · diensten n=4949