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Student Recruitment Strategic Communication and Marketing

Universiteit Leiden · Open · 1 lots · 342871
Type
Services
79342000
Estimated value
€ 900K
estimated
To deadline
Ongoing
Knock-outs
n/a
exclusion grounds
Award basis
Best price-quality ratio
Assess manuallyconfidence low

Universiteit Leiden is seeking an experienced partner for online student recruitment. The assignment includes campaign management, reporting, evaluation, tactical advice, and account management with an annual budget of approximately €225,000 excluding VAT. Content creation and single media purchasing are outside the scope.

Services · Open · European procedure

European
Contracting authority
Universiteit Leiden
Contract type
Services
Open
Estimated value
€900,000
estimated value
Submission deadline
Ongoing
12:00
Scope
European
European procedure
Lots
1
1 lots
Main CPV code
79342000
Location
Netherlands
CharacteristicsCPV 79ServicesEU tender

01What is being requested

Universiteit Leiden is seeking an experienced partner for online student recruitment. The assignment includes campaign management, reporting, evaluation, tactical advice, and account management with an annual budget of approximately €225,000 excluding VAT. Content creation and single media purchasing are outside the scope.

Universiteit Leiden is looking for a qualified and experienced partner for the management, reporting, evaluation, and optimization of online recruitment campaigns. The assignment covers the full spectrum of campaign management, with the aim of maximizing the effectiveness and return on investment of the university's online marketing efforts. The Contractor's core responsibilities include: 1. Campaign Management: - Planning and setting up campaigns - Communication with stakeholders - Continuous optimization of campaigns based on performance 2. Reporting and Evaluation: - Regular reportin

79342000€ 900KServices
1Student Recruitment Strategic Communication and Marketing€900,000

02Exclusion grounds

Exclusion grounds — consult the ESPD
  • No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).

03Value in context

€900,000

04Likely competitors

#Likely bidderFitWins
1Randstad Uitzendbureau b.v.SME95135×
2Bright Professionals B.V. SME9464×
3Maandag Interim Professionals B.V.SME93387×
4YER Nederland B.V.SME9397×
5Daan B.V.SME92154×
6Bright ProfessionalsUnknown9279×

05Legal themes that may be relevant here

06Frequently asked questions

What are the main responsibilities of the contractor?
The contractor is responsible for campaign management (planning, setup, and optimization), reporting and evaluation of the ROI, tactical advice on media strategy, and the primary management of the online media advertising accounts of the university and its faculties.
What is explicitly excluded from the scope of this assignment?
Content creation and advertisement design are outside the scope. Additionally, single media purchasing without a campaign component is excluded from the assignment.
In what way is the cooperation with the university structured?
The contractor works closely with the communication and marketing departments of Universiteit Leiden and its faculties. The contractor is expected to proactively share insights, make recommendations, and identify opportunities for improvement.

Automatically compiled from the official tender data and documents.

07Estimated value versus the market

p25
€ 200K
median
€ 640K
p75
€ 3,0 mln
€ 900K

Gegunde waarden in CPV 79 · diensten n=4949