Advertising exploitation: bus stop facilities and free-standing display cases
The Municipality of Utrecht intends to amend the existing advertising concession for bus stop facilities and free-standing display cases. The changes include exercising an extension option, expanding digital advertising surfaces, reducing paper surfaces, and increasing the size of digital screens. These adjustments fall within the current concession conditions and do not require a modification of the concession assignment, making a new procurement unnecessary. The contracting authority nevertheless chooses transparency and is publishing the intention, partly in response to a potential objection. The focus is on maintaining the concession, digitizing advertising objects, and optimizing screen formats, without significant modification of the assignment.
Works · Onderhandeling zonder bekendmaking · European procedure
01What is being requested
The Municipality of Utrecht intends to amend the existing advertising concession for bus stop facilities and free-standing display cases. The changes include exercising an extension option, expanding digital advertising surfaces, reducing paper surfaces, and increasing the size of digital screens. These adjustments fall within the current concession conditions and do not require a modification of the concession assignment, making a new procurement unnecessary. The contracting authority nevertheless chooses transparency and is publishing the intention, partly in response to a potential objection. The focus is on maintaining the concession, digitizing advertising objects, and optimizing screen formats, without significant modification of the assignment.
The contracting authority states at the outset that its intention, materially speaking, amounts to making agreements by itself and the concessionaire that fit within the framework of the awarded assignment and therefore, formally speaking, do not constitute a modification of the concession assignment, and certainly not a substantial modification of that concession assignment. Consequently, strictly speaking, a publication pursuant to Art. 4.16 Aw is not necessary. However, the contracting authority believes that transparency is desirable and chooses to make an announcement of the intention any
02Exclusion grounds
- No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).
03Value in context
The contracting authority did not publish an estimated value — common for a large share of contracts. The EU threshold for werken is € 5,54 M, for reference.
04Likely competitors
05Legal themes that may be relevant here
06Frequently asked questions
Why is this announcement being published if there is no new procurement?
What does the proposed exercise of the extension option entail?
What changes are being implemented in the advertising surfaces?
Are changes to the number and type of advertising objects permitted?
Automatically compiled from the official tender data and documents.
07Estimated value versus the market
€ 1,4 mln
€ 3,6 mln
€ 9,1 mln
Gegunde waarden in CPV 45 · werken n=3159