De Nederlandse Publieke Omroep (NPO) is seeking an external PR partner to develop compelling, catchy, and impactful strategies that generate positive free publicity outside of its own channels for programs, events, platforms, and the organization itself. Assignments vary from supporting the PR strategies of the broadcasters to leading NPO-driven projects. There is a strong focus on increasing visibility among the younger target audience, who are reached least effectively through the organization's own channels. The assignments cover both on-demand services and linear television, where the approach must align with the specific characteristics of each medium. The tender is open, allowing a wide range of service providers to participate.
Services · Open · European procedure
01What is being requested
De Nederlandse Publieke Omroep (NPO) is seeking an external PR partner to develop compelling, catchy, and impactful strategies that generate positive free publicity outside of its own channels for programs, events, platforms, and the organization itself. Assignments vary from supporting the PR strategies of the broadcasters to leading NPO-driven projects. There is a strong focus on increasing visibility among the younger target audience, who are reached least effectively through the organization's own channels. The assignments cover both on-demand services and linear television, where the approach must align with the specific characteristics of each medium. The tender is open, allowing a wide range of service providers to participate.
NPO wishes to develop compelling, catchy, and impactful PR strategies through which we aim to generate as much positive free publicity as possible outside of our own channels for our programs, events, platforms, and the organization itself. At times, this will be in consultation with the broadcasters as a supplement to their own PR strategy; at other times, the NPO will take the lead for NPO-driven projects. Sometimes with a focus on our on-demand services, sometimes on “old-fashioned” linear television. With a focus on the younger target audience, as we reach them least effectively through ou
02Exclusion grounds
- No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).
03Value in context
04Likely competitors
05Legal themes that may be relevant here
06Frequently asked questions
What is the objective of the requested PR services?
Which target audiences and media are the focus of this assignment?
How are the PR strategies executed in relation to the broadcasters?
Automatically compiled from the official tender data and documents.
07Estimated value versus the market
€ 200K
€ 640K
€ 3,0 mln
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