Online Media Procurement
The Nationaal Museum van Wereldculturen (NMVW) is looking for a media agency specializing in online marketing. The tender focuses on a proactive, innovative partner capable of developing and executing a coherent digital strategy for various target groups. The agency must be able to integrate different online media (social media, SEA, e-mail, content platforms), continuously optimize, and provide clear, concrete reports upon completion. The procedure is public, ensuring transparency and broad competition. The assignment requires creative thinking, analytical skills, and a proven track record in achieving measurable results within the cultural sector.
Services · Open · European procedure
01What is being requested
The Nationaal Museum van Wereldculturen (NMVW) is looking for a media agency specializing in online marketing. The tender focuses on a proactive, innovative partner capable of developing and executing a coherent digital strategy for various target groups. The agency must be able to integrate different online media (social media, SEA, e-mail, content platforms), continuously optimize, and provide clear, concrete reports upon completion. The procedure is public, ensuring transparency and broad competition. The assignment requires creative thinking, analytical skills, and a proven track record in achieving measurable results within the cultural sector.
NMVW is looking for a media agency specifically focused on online marketing. A media agency that can provide targeted (innovative, creative) and proactive advice in the field of online communication and marketing towards all target groups. One that proposes a coherent strategy in which the use of different online media reinforce each other. And that ensures optimization during the process through (online) adjustments and provides clear and concrete reports afterwards.
02Outcome
Addurance B.V.
03Exclusion grounds
- No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).
04Value in context
The contracting authority did not publish an estimated value — common for a large share of contracts. The EU threshold for diensten is € 221.000, for reference.
05Bidders in this segment
06Tender documents
07Legal themes that may be relevant here
08Frequently asked questions
What does the assignment for online media procurement entail?
What expertise is expected from the media agency?
In what way does the optimization of the campaigns take place?
Automatically compiled from the official tender data and documents.
09Estimated value versus the market
€ 500K
€ 1,1 mln
€ 3,0 mln
Gegunde waarden in CPV 92 · diensten n=149