6
6 of 6 core insights found
Measures presence, not accuracy · documents remain authoritative
ScopeAdvicePoints of attentionSuitability requirementsAward criteriaTimeline
Type
Services
79340000 · Advertising and market
Estimated value
€ 2,11M
estimated
To deadline
-35d
May 12, 2026 · 10:00
Knock-outs
0
exclusion grounds
Award basis
Best price-quality ratio
3 criteria
Assess manuallyconfidence high
EU procurement for the delivery of strategic and executive offline marketing services, with an emphasis on OOH channels, for a maximum duration of 6 years.
Services · Open · European procedure
Sustainability countsEuropeanComplete timeline
CharacteristicsCPV 79ServicesEU tenderGreen / SPPOut-of-homeoffline marketingmarketing
01What is being requested
The selection of a strategic and executive supplier for multi-channel marketing campaigns with a focus on Out-of-home (OOH) and optional offline channels. The assignment has a maximum duration of 6 years (3 + 1 + 1 + 1) with a maximum contract value of € 3,115,000.00 excluding VAT.
The selection of a strategic and executive supplier who can support us in the execution of our marketing goals, whereby the Contractor also proactively proposes new channel strategies.
1Offline Marketing€2,110,000
02Strategic insight
Strategic insight · AI analysis
Focus strongly on the quality (70%), particularly by demonstrating expertise in OOH campaigns and the target group behavior of youth. Ensure a strong pitch/presentation, as this constitutes a substantial part of the quality assessment. Emphasize the role as a strategic partner who thinks proactively and supports co-creation, in line with the desired form of cooperation.
03Points of attention
Important · 5
Take into account the maximum page limits and attachments per question; if exceeded, only the permitted part will be assessed.Important
No reference to external sources via links may be made in the answers to open questions.Important
The contractor is responsible for monitoring the KPIs (such as visibility, reach, and traffic) and must demonstrate this annually.Important
Bids must be drafted in the Dutch language.Important
In the event of a waiting room construction (standby arrangement), the second-ranked bidder may take over the assignment if the number one terminates the agreement.Important
04Can I take part?
Technical · 7
Experience with an OOH marketing campaign in one of the regions of a comparable organization or size.Technical
Experience with marketing campaigns, developing, translating, and elaborating offline marketing concepts, for an organization (educational institution and/or public organization) of comparable size.Technical
Insight into target group (especially youth) and channel behavior within offline communication media.Technical
Demonstrable experience with planning, coordination, and management of an entire campaign, including collaboration with and alongside internal teams.Technical
Expertise in material selection, printing techniques, color management, and quality control.Technical
Knowledge of logistical processes, placement, and distribution of marketing materials.Technical
Ability to realize ad-hoc changes or scaling without loss of quality.Technical
05Exclusion grounds
Exclusion grounds — consult the ESPD
- No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).
06Award criteria
Sub-award criterion Quality70%
Assessment of quality consisting of the answers to open questions and a pitch/presentation.
Pitch/presentation20%
Part of the sub-award criterion quality.
Sub-award criterion Price30%
Assessment of the price.
07Process & timeline
Publication of procurement guidelines on TenderNed
18 maart 2026
Deadline for bidders to submit questions
1 april 2026 10:00 uur
Sending of Memorandum of Information
13 april 2026
Deadline for bidders to submit clarification questions
20 april 2026 10:00 uur
Sending of 2nd Memorandum of Information
28 april 2026
Deadline and time of receipt of bids
12 mei 2026 10:00 uur
Interviews/presentations
26 mei 2026
Intended award and commencement of standstill period
9 juni 2026
Final award
30 juni 2026
Effective date of agreement
01 augustus 2026
08Value in context
€2,110,000
09Likely competitors
#Likely bidderFitWins
1Auke Smits Publiciteit B.V.SME9111×
2Daan B.V.SME88154×
3BMC Implementatie MarktplaatsenUnknown8761×
4SocialMediaMen B.V.SME826×
5BRANDMANNENUnknown799×
6Tomorrowmen B.V.SME793×
10Tender documents
Bijlage 1 Algemene Inkoopvoorwaarden FSR V5.0pdfMar 19, 2026 · 163 KB
Bijlage 8 Regio RivierenlandjpgMar 19, 2026 · 54 KB
Bijlage 7 Wervingsgebied (grof)jpegMar 19, 2026 · 395 KB
Bijlage 9 Invulformulier Eigen Verklaring Sancties RuslanddocxMar 19, 2026 · 45 KB
Aanbestedingsleidraad Offline marketing INK25.16EA (Definitief)pdfMar 19, 2026 · 551 KB
TN576930 - EF16 Aankondiging van een opdracht - algemene richtlijn, standaardregeling 20260318130528pdfMar 19, 2026 · 207 KB
Bijlage 2 Concept OvereenkomstpdfMar 19, 2026 · 292 KB
uea_576930_20260312154408pdfMar 19, 2026 · 514 KB
Bijlage 3 Concept WachtkamerovereenkomstpdfMar 19, 2026 · 291 KB
Bijlage 5 KW1C_Huisstijlhandboek_2022pdfMar 19, 2026 · 13196 KB
Bijlage 6 KW1C - Interieur Huisstijl Handboek 2024-Feb24pdfMar 19, 2026 · 18659 KB
Bijlage 4 Prijzenblad inschrijving Offline MarketingxlsxMar 19, 2026 · 30 KB
11Legal themes that may be relevant here
Advies 59> Meervoudig onderhandse aanbestedingsprocedure met betrekking tot een opdracht voor de levering van postdiensten en bezorging. InAdvies 222> Aanbesteding via een marktplaats. De Commissie bevestigt haar eerdere adviezen (waaronder 147) dat op een aanbestedende dienst dAdvies 53> Europese openbare procedure voor een overheidsopdracht tot het verrichten van diensten bestaande uit (dagelijks en periodiek) scAdvies 63> Meervoudig onderhandse aanbesteding voor het reinigen van wegen, straten en pleinen. Kan bij gunning op laagste prijs de indieniAdvies 134> Europese openbare aanbesteding levering en onderhoud van lockers op scholen. Klager schrijft niet in omdat de opdracht volgens h
12Frequently asked questions
Which specific purchasing conditions must the bid comply with?
The bid must comply with the Algemene Inkoopvoorwaarden FSR V5.0 (appendix 1).
What suitability criteria are set for the supplier?
Bidders must have demonstrable experience in offline marketing within the education sector and be able to provide creative evidence of concept development and execution in standards.
What is the core of the marketing services to be delivered?
The assignment concerns the selection of a strategic and executive supplier who supports the execution of marketing goals and proactively proposes new channel strategies.
Automatically compiled from the official tender data and documents.
13Estimated value versus the market
p25
€ 200K
€ 200K
median
€ 640K
€ 640K
p75
€ 3,0 mln
€ 3,0 mln
€ 2,1 mln
Gegunde waarden in CPV 79 · diensten n=4949