3
3 of 6 core insights found
Measures presence, not accuracy · documents remain authoritative
ScopeAdvicePoints of attentionSuitability requirementsAward criteriaTimeline
Type
Services
79340000 · Advertising and market
Estimated value
€ 30M
estimated
To deadline
20d
Jul 7, 2026 · 10:00
Knock-outs
n/a
exclusion grounds
Award basis
Best price-quality ratio
Assess manuallyconfidence moderate
This tender concerns the procurement of media services for the Kamer van Koophandel via an open EU procedure.
Services · Open · European procedure
European
CharacteristicsCPV 79ServicesEU tenderMedia ServicesMedia Service ExtensionLabour Market Communication
01What is being requested
The assignment concerns the delivery of media services for the Kamer van Koophandel within a framework agreement.
Currently, KVK participates in the government-wide framework agreement for media services. However, the Dienst Publiek en Communicatie (DPC) has started preparations for a new EU procurement, where the scope is limited to the legal entity Staat der Nederlanden. Motivation for this limitation: procurement benefits are decreasing due to the shift towards online media, where purchases are increasingly made via auctions. This means KVK is independently initiating an EU procurement procedure for media services. [newline] The service provision and value of KVK are not yet sufficiently perceived by
1Media Services€30,000,000
02Strategic insight
Strategic insight · AI analysis
Ensure that the full bid is submitted without reservation to prevent invalidity. Check whether all documents are legally signed by an authorized person. Only submit the tender after the Nota van Inlichtingen has been published.
03Points of attention
Important · 7
Bids that are not submitted via Mercell will not be accepted.Important
It is not permitted to attach conditions to the bid.Important
Bidding for a part of the assignment is not possible.Important
All documents must be drawn up in the Dutch language.Important
The bid price must be economically justified.Important
Bidders must keep their bid valid for at least 90 days.Important
In the case of a wachtkamerovereenkomst, the second party in the order of priority may be deployed.Important
04Exclusion grounds
Exclusion grounds — consult the ESPD
- No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).
05Value in context
€30,000,000
06Likely competitors
#Likely bidderFitWins
1Bright ProfessionalsUnknown9979×
2YER Nederland B.V.SME9897×
3BDO Audit & Assurance B.V.SME9757×
4FlextenderUnknown9683×
5Eiffel B.V.SME9553×
6Yacht B.V.SME9456×
07Tender documents
0323 KVK Huisregels opdrachtnemers.pdfpdfMay 5, 2026 · 130 KB
Informatie over de aanbestedingsprocedure.pdfpdfMay 5, 2026 · 77 KB
Uitsluitingsronden en geschiktheidseisen.pdfpdfMay 5, 2026 · 61 KB
Format kerncompetentie 1 Integrale mediadienstverlening.docxdocxMay 5, 2026 · 57 KB
Programma van eisen.pdfpdfMay 5, 2026 · 58 KB
Casus Briefing Ondernemerscampagne .pdfpdfMay 5, 2026 · 235 KB
Informatie over organisatie en opdracht.pdfpdfMay 5, 2026 · 59 KB
Concept SLA - Mediadiensten.pdfpdfMay 5, 2026 · 446 KB
Procedure klachtafhandeling bij aanbesteden door KVK.pdfpdfMay 5, 2026 · 124 KB
04052026 KVK prijzenblad Mediadiensten_def.xlsxxlsxMay 5, 2026 · 135 KB
Beschrijving.pdfpdfMay 5, 2026 · 26 KB
Inschrijvingsfase.pdfpdfMay 5, 2026 · 28 KB
08Legal themes that may be relevant here
Advies 59> Meervoudig onderhandse aanbestedingsprocedure met betrekking tot een opdracht voor de levering van postdiensten en bezorging. InAdvies 587> De aanbesteder heeft een Europese openbare procedure aangekondigd voor een raamovereenkomst met één ondernemer voor het leveren Advies 53> Europese openbare procedure voor een overheidsopdracht tot het verrichten van diensten bestaande uit (dagelijks en periodiek) scAdvies 600> De klacht ziet op een Europese niet-openbare procedure van een raamovereenkomst met één ondernemer voor sociale en andere specifAdvies 243> Meervoudig onderhandse procedure. Dat de aanbestedende dienst met een SaaS (Software as a Service) oplossing besparingen zou kun
09Frequently asked questions
What are the objectives of this assignment?
The objectives are to increase the awareness of the services, the use of digital services, the appreciation for KVK, and to attract professional and passionate employees for 2.5 million entrepreneurs in the Netherlands.
What types of media campaigns are carried out?
The assignment includes both continuous (always-on) campaigns and ATL campaign flights, focused on national media solutions for the Dutch-speaking market.
What technical requirements must the media partner meet?
The media partner must be able to effectively use and manage online media auction platforms, and must have the ability to manage scalable, national advertising campaigns via online media platforms.
How should contradictions in the tender be reported?
Suspected contradictions, inaccuracies, or irregularities must be reported to KVK via Mercell before the publication of the final Nota van Inlichtingen.
Through which platform does communication take place?
All communication, including the bid, takes place via the Mercell platform.
Automatically compiled from the official tender data and documents.
10Estimated value versus the market
p25
€ 200K
€ 200K
median
€ 640K
€ 640K
p75
€ 3,0 mln
€ 3,0 mln
€ 30 mln
Gegunde waarden in CPV 79 · diensten n=4949