6
6 of 6 core insights found
Measures presence, not accuracy · documents remain authoritative
ScopeAdvicePoints of attentionSuitability requirementsAward criteriaTimeline
Type
Services
79341000
Estimated value
Not published
To deadline
Ongoing
Knock-outs
0
exclusion grounds
Award basis
Best price-quality ratio
3 criteria
Assess manuallyconfidence high
Tender for a media partner providing advice and procurement for student recruitment at Hogeschool Van Hall Larenstein. The assignment has a minimum duration of 2 years and will be assessed on quality, price, and a pitch.
Services · Open · European procedure
EuropeanComplete timeline
CharacteristicsCPV 79ServicesEU tendermedia procurementmedia partneradvertising services
01What is being requested
The assignment concerns the media procurement, advisory, and reporting for Hogeschool Van Hall Larenstein for a period of 2 years with an option up to 4 years. The activities include both online and offline media to increase student intake.
After four (4) years, the framework agreement from the 2021 tender for media procurement has expired. Starting 1 May 2025, a new procurement period begins in which we are looking for a party to facilitate, support, and advise HVHL in the procurement of media for a fixed period of 2 years, with an option to extend for 2 years up to a maximum of 4 years.
1Media Procurement 2025—
02Strategic insight
Strategic insight · AI analysis
When working on the cases, focus strongly on the media mix and the link between online and offline. Ensure a realistic budget allocation and substantiate the reachability of the youngest target group. Emphasize the role as a strategic sparring partner in the working method.
03Points of attention
Important · 4
TikTok may not be used in the cases.Important
The development of a creative concept is not within the scope.Important
Procurement discounts on social media such as Meta and Google are not applicable.Important
The cases may be a maximum of 3 A4 pages each.Important
04Can I take part?
Technical · 3
Comply with the requirements from the program of requirements in Annex 2.Technical
At least two references for youth marketing and education, recruitment campaigns (online/offline) and reporting.Technical
One reference for international online advertising.Technical
05Exclusion grounds
Exclusion grounds — consult the ESPD
- No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).
06Award criteria
Qualitymaximaal 300 punten
Assessment based on Case 1 (100 points), Case 2 (75 points) and additional questions regarding quality (40), references (50) and working method (35).
Pricemaximaal 200 punten
Assessment of media costs (75 points), campaign management costs (75 points) and hourly rates (50 points).
The pitchmaximaal 300 punten
Presentation for the top 3 bidders regarding growth advice (100 points), reporting (100 points) and collaboration (100 points).
07Process & timeline
Questions
13-1-2025
Statement of inquiries
20-1-2025
Submission
31-1-2025
Assessment
4-2-2025
Milestone: assessment completed
28-2-2025
Pitch top 3
10-3-2025
Provisional award
19-3-2025
Milestone: awarding contract
11-4-2025
08Value in context
Estimate not published
The contracting authority did not publish an estimated value — common for a large share of contracts. The EU threshold for diensten is € 221.000, for reference.
09Likely competitors
#Likely bidderFitWins
1Driessen B.V.SME9997×
2Randstad Uitzendbureau b.v.SME94135×
3Tempo Team Group B.V.SME9466×
4BMC Implementatie MarktplaatsenUnknown9361×
5Tempo-Team Uitzenden B.V.SME9274×
6Twynstra Gudde Holding B.V.SME8935×
10Tender documents
Format kerncompetenties aangepastdocxJan 20, 2025 · 35 KB
Prijzenblad Media inkoop VanHallLarenstein - aangepast 200125xlsxJan 20, 2025 · 59 KB
Nota van inlichtingen 2025-01-20-1pdfJan 20, 2025 · 47 KB
HVHL aanbestedingsleidraad mediapartner 2025 - aangepast 200125docxJan 20, 2025 · 4107 KB
TN498926 - EF16 Aankondiging van een opdracht - algemene richtlijn, standaardregeling 20250120194219pdfJan 20, 2025 · 8 KB
Schrijfwijzer HVHLpdfDec 10, 2024 · 280 KB
TN498926 - EF16 Aankondiging van een opdracht - algemene richtlijn, standaardregeling 20241209103344pdfDec 10, 2024 · 8 KB
Bijlage Beoordeling subgunningscriterium kwaliteit versie 2pdfDec 10, 2024 · 115 KB
Concept contract voor Media partner 2025pdfDec 10, 2024 · 138 KB
Eisen en vragen ten aanzien van de opdracht281124pdfDec 10, 2024 · 149 KB
Bijlage Inschrijvingsvoorschriften v1.0pdfDec 10, 2024 · 247 KB
Wachtkamerovereenkomst HVHL rev EWpdfDec 10, 2024 · 118 KB
11Legal themes that may be relevant here
Advies 59> Meervoudig onderhandse aanbestedingsprocedure met betrekking tot een opdracht voor de levering van postdiensten en bezorging. InAdvies 134> Europese openbare aanbesteding levering en onderhoud van lockers op scholen. Klager schrijft niet in omdat de opdracht volgens hAdvies 222> Aanbesteding via een marktplaats. De Commissie bevestigt haar eerdere adviezen (waaronder 147) dat op een aanbestedende dienst dAdvies 587> De aanbesteder heeft een Europese openbare procedure aangekondigd voor een raamovereenkomst met één ondernemer voor het leveren Advies 53> Europese openbare procedure voor een overheidsopdracht tot het verrichten van diensten bestaande uit (dagelijks en periodiek) sc
12Frequently asked questions
What is the intended duration of the agreement for the media partner?
The agreement has a fixed term of 2 years, with an option to extend for another 2 years, resulting in a maximum duration of 4 years.
What is the distribution of points during the assessment of the bid?
The assessment is based on quality (maximum 300 points), price (maximum 200 points), and the pitch (maximum 300 points).
What does the assignment for the media partner entail?
The contracting authority is looking for one contractor to handle media procurement, including advising on and procuring media, placing media expressions, and providing reports.
How is the procurement of Education Network DOOH treated in the pricing sheet?
Due to the dependency on the purchased reach, the questioning in the pricing sheet has been adjusted, as investments in DOOH are carried out on the basis of CPM.
Automatically compiled from the official tender data and documents.
13Estimated value versus the market
p25
€ 200K
€ 200K
median
€ 640K
€ 640K
p75
€ 3,0 mln
€ 3,0 mln
deze opdracht
Gegunde waarden in CPV 79 · diensten n=4949