ClosedServicesEuropeanRestricted

Media advice and media procurement

Nederlandse Publieke Omroep · Restricted · 1 lots · 423031

0 of 6 core insights found

Measures presence, not accuracy · documents remain authoritative

ScopeAdvicePoints of attentionSuitability requirementsAward criteriaTimeline

Type

Services

79400000 · Business and managemen

Estimated value

€ 11M

estimated

To deadline

Ongoing

Knock-outs

n/a

exclusion grounds

Award basis

Best price-quality ratio

Assess manuallyconfidence low

De Nederlandse Publieke Omroep (NPO) is looking for a media agency to act as a strategic partner to leverage the effectiveness of paid media, with a particular focus on youth. The contract, estimated at €11,000,000, is non-open and requires a combination of strategic advice, media procurement, and data-driven optimization. The contracting authority seeks an agency with deep experience in media planning, target analytics, and innovation that is ready to strengthen the public mission of the NPO.

Services · Restricted · European procedure

European

Contracting authority

Nederlandse Publieke Omroep

Contract type

Services

Restricted

Estimated value

€11,000,000

estimated value

Submission deadline

Ongoing

17:00

Scope

European

European procedure

Lots

1 lots

Main CPV code

79400000

Business and management consultancy services and related services

Location

Netherlands

CharacteristicsCPV 79ServicesEU tender

01What is being requested

De Nederlandse Publieke Omroep (NPO) is looking for a media agency to act as a strategic partner to leverage the effectiveness of paid media, with a particular focus on youth. The contract, estimated at €11,000,000, is non-open and requires a combination of strategic advice, media procurement, and data-driven optimization. The contracting authority seeks an agency with deep experience in media planning, target analytics, and innovation that is ready to strengthen the public mission of the NPO.

The NPO wishes to select a media agency to act as a strategic partner in the coming years. The objective of the assignment is to make the use of paid media as effective as possible: reaching and engaging as many Dutch citizens as possible with the media offerings of the public broadcaster, with an emphatic focus on youth. It the agency will support the NPO with strategic advice, efficient media procurement, data-driven optimization, and innovative insights so that media campaigns contribute to a broad and diverse reach and a strong connection with younger target groups.

79400000€ 11MServices

1Media advice and media procurement€11,000,000

02Exclusion grounds

Exclusion grounds — consult the ESPD

No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).

03Value in context

€11,000,000

04Likely competitors

#Likely bidderFitWins

1YER Nederland B.V.SME9997×

2Yacht B.V.SME9756×

3Eiffel B.V.SME9553×

4Wyzer B.V.SME9467×

5Deloitte Consulting BVSME9434×

6Pricewaterhousecoopers Accountants N.V.SME9354×

05Legal themes that may be relevant here

Advies 59> Meervoudig onderhandse aanbestedingsprocedure met betrekking tot een opdracht voor de levering van postdiensten en bezorging. In Advies 53> Europese openbare procedure voor een overheidsopdracht tot het verrichten van diensten bestaande uit (dagelijks en periodiek) sc Advies 587> De aanbesteder heeft een Europese openbare procedure aangekondigd voor een raamovereenkomst met één ondernemer voor het leveren Advies 174> Concurrentiegerichte dialoog ten behoeve van het afsluiten van een raamovereenkomst met één ondernemer. Is er sprake van het sam Advies 63> Meervoudig onderhandse aanbesteding voor het reinigen van wegen, straten en pleinen. Kan bij gunning op laagste prijs de indieni

06Frequently asked questions

What is the main objective of the assignment for the media agency?

The agency acts as a strategic partner to make the use of paid media as effective as possible, with the goal of reaching and engaging as many Dutch citizens as possible with the media offerings, with an emphatic focus on youth.

What specific experience must a bidder possess?

Bidders must be able to demonstrate experience with large-scale media procurement projects (for example, larger than €10 million) with a focus on youth, measurable target groups, and sustainable output, as well as experience with data-driven media optimization including KPI-defined project budgets and ROI measurement.

Which tasks fall under the scope of the strategic partnership?

The assignment includes strategic advice, efficient media procurement, data-driven optimization, and providing innovative insights for media campaigns that contribute to a broad and diverse reach and a strong connection with younger target groups.

What requirements are set for the data-driven aspects of the services?

Data-driven optimization of campaigns is required, including tracking, monitoring, reporting, and the deployment of information managers with secure access and return activities.

Automatically compiled from the official tender data and documents.

07Estimated value versus the market

p25
€ 200K

median
€ 640K

p75
€ 3,0 mln

€ 11 mln

Gegunde waarden in CPV 79 · diensten n=4949