ClosedServicesMarktconsultatie

Market Consultation - National media procurement for communication, recruitment and employer branding

Name: Market Consultation - National media procurement for communication, recruitment and employer branding
Creator: ProRail B.V.
Published: 2024-03-18
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: media procurement, communication, recruitment, employer branding, ProRail, market consultation, national, services, transport sector, digital media

ProRail B.V. · Marktconsultatie · 1 lots · 329666

0 of 6 core insights found

Measures presence, not accuracy · documents remain authoritative

ScopeAdvicePoints of attentionSuitability requirementsAward criteriaTimeline

Type

Services

79990000

Estimated value

Not published

To deadline

Ongoing

Knock-outs

n/a

exclusion grounds

Award basis

Best price-quality ratio

Assess manuallyconfidence low

ProRail B.V. is conducting a market consultation for national media procurement focused on communication, recruitment and employer branding. The objective is an integrated media strategy that strengthens ProRail's visibility as an employer, positively influences the company's image and supports recruitment efforts. The procurement focuses on both traditional and digital media, with an emphasis on reaching potential employees, current employees and the general public. The contractor must deliver a complete media plan, including media planning, creation, execution and reporting, with clear KPIs for reach, engagement and conversion. The procedure is a market consultation, allowing ProRail to involve a wide range of providers to explore innovative solutions. The assignment requires experience in the transport sector, knowledge of employer branding and the ability to realize effective campaigns within a fixed budget.

Services · Marktconsultatie · National procedure

Contracting authority

ProRail B.V.

Contract type

Services

Marktconsultatie

Estimated value

Estimate not published

Submission deadline

Ongoing

Scope

National

National procedure

Lots

1 lots

Main CPV code

79990000

Location

Netherlands

CharacteristicsCPV 79Servicesmedia procurementcommunicationrecruitment

01What is being requested

ProRail B.V. is conducting a market consultation for national media procurement focused on communication, recruitment and employer branding. The objective is an integrated media strategy that strengthens ProRail's visibility as an employer, positively influences the company's image and supports recruitment efforts. The procurement focuses on both traditional and digital media, with an emphasis on reaching potential employees, current employees and the general public. The contractor must deliver a complete media plan, including media planning, creation, execution and reporting, with clear KPIs for reach, engagement and conversion. The procedure is a market consultation, allowing ProRail to involve a wide range of providers to explore innovative solutions. The assignment requires experience in the transport sector, knowledge of employer branding and the ability to realize effective campaigns within a fixed budget.

Market consultation media procurement for communication, recruitment and employer branding

79990000Services

1Market Consultation - National media procurement for communication, recruitment and employer branding—

02Value in context

Estimate not published

The contracting authority did not publish an estimated value — common for a large share of contracts. The EU threshold for diensten is € 221.000, for reference.

03Likely competitors

#Likely bidderFitWins

1De Staffing Groep Nederland B.V.SME9139×

2Antea Nederland BVSME9035×

3I&O Research B.V.SME8927×

4Solyne B.V.SME8937×

5Arcadis Nederland B.V.SME8932×

6Auke Smits Publiciteit B.V.SME8811×

04Legal themes that may be relevant here

Advies 63> Meervoudig onderhandse aanbesteding voor het reinigen van wegen, straten en pleinen. Kan bij gunning op laagste prijs de indieni Advies 59> Meervoudig onderhandse aanbestedingsprocedure met betrekking tot een opdracht voor de levering van postdiensten en bezorging. In Advies 222> Aanbesteding via een marktplaats. De Commissie bevestigt haar eerdere adviezen (waaronder 147) dat op een aanbestedende dienst d Advies 243> Meervoudig onderhandse procedure. Dat de aanbestedende dienst met een SaaS (Software as a Service) oplossing besparingen zou kun Advies 70> Meervoudig onderhandse procedure voor een training in begrijpelijk schrijven en een ‘train-de- trainer’ opleiding. Geldt de verp

05Frequently asked questions

What is the objective of this market consultation?

The objective is to explore an integrated media strategy for national media procurement. This strategy must strengthen ProRail's visibility as an employer, positively influence its image and support recruitment efforts for communication, recruitment and employer branding.

Which media activities does the assignment focus on?

The assignment focuses on both traditional and digital media. The contractor must deliver a complete media plan encompassing media planning, creation, execution and reporting, with a focus on reach, engagement and conversion.

What expertise is expected from the parties involved?

Parties with experience in the transport sector and specific knowledge of employer branding are sought, who are capable of realizing effective campaigns within a fixed budget.

Automatically compiled from the official tender data and documents.

06Estimated value versus the market

p25
€ 200K

median
€ 640K

p75
€ 3,0 mln

deze opdracht

Gegunde waarden in CPV 79 · diensten n=4949