AwardedServicesEuropeanRestricted
Marketing and communication services
Stichting SiNTLUCAS · Restricted · 1 lots · 360252
5
5 of 6 core insights found
Measures presence, not accuracy · documents remain authoritative
ScopeAdvicePoints of attentionSuitability requirementsAward criteriaTimeline
Type
Services
79340000
Estimated value
€ 992K
awarded
To deadline
Ongoing
Knock-outs
0
exclusion grounds
Award basis
Best price-quality ratio
2 criteria
Assess manuallyconfidence high
SintLucas is looking for a communication partner for a multi-year agreement focused on brand development and the recruitment of students and professionals.
Services · Restricted · European procedure
European
CharacteristicsCPV 79ServicesEU tendermarketingcommunicationadvertising
01What is being requested
Entering into a Framework Agreement with a full-service communication and advertising agency for a term of 72 months. The assignment focuses on the further development of the brand, strengthening the market position, and developing recruitment strategies for pupils, students, and professionals.
With this tender, SintLucas aims to conclude a Framework Agreement with one (1) Contractor being a full-service communication and advertising agency that acts as a collaborative partner. Recruiting pupils and students, connecting with the environment and partners, and the satisfaction and engagement of (guest) employees are high priorities on the (communication) agenda at SintLucas in the coming years. For this assignment, the focus will primarily lie on the (further) development of the SintLucas brand, strengthening the market position, and developing a recruitment strategy and online and off
1Marketing and communication services—
02Outcome
Awarded
Happy Horizon Eindhoven B.V.
Award value
€991,736
Bidders
5
03Strategic insight
Strategic insight · AI analysis
Ensure strong references that specifically appeal to the 14-24 year old target group. Demonstrate provable results in terms of traffic and conversion. Emphasize expertise in both brand awareness and performance marketing.
04Points of attention
Important · 4
Reference assignments may be a maximum of 3 years oldImportant
The focus is on online media and social advertisingImportant
There is a specific need for brand development for the NEXT by SintLucas labelImportant
Integration between online and offline media is part of the quality assessmentImportant
05Can I take part?
Technical · 4
Experience in advising, designing, supervising, executing, and coordinating marcom projects including social advertising (social + Google Ads) for the 14-24 year old target group with a minimum annual value of € 50,000.00Technical
Experience in translating a client request into a successful online and/or offline recruitment campaign, aimed at youth (14-24 years old) where creativity, effectiveness, and a suitable total concept are central, which is perceived by the Contracting Authority as out-of-the-box and demonstrably contributes to traffic and conversionTechnical
Experience in developing and executing marketing and communication strategies aimed at the recruitment of professionals to increase name/brand awareness and attract new participants for training programs, courses, and/or in-company training opportunitiesTechnical
Reference assignments must not have been completed more than 3 years before the date of publicationTechnical
06Exclusion grounds
Exclusion grounds — consult the ESPD
- No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).
07Award criteria
Quality50
Will be included in the award guidelines.
Price50
Will be included in the award guidelines.
08Value in context
Estimate not published
The contracting authority did not publish an estimated value — common for a large share of contracts. The EU threshold for diensten is € 221.000, for reference.
09Bidders in this segment
#Likely bidderFitWins
1Driessen B.V.SME9397×
2Maandag Interim Professionals B.V.SME92387×
3Randstad Uitzendbureau b.v.SME92135×
4Tempo Team Group B.V.SME9066×
5Yacht B.V.SME8856×
6Auke Smits Publiciteit B.V.SME8711×
10Tender documents
TN500965 - EF29 Aankondiging gegunde opdracht - algemene richtlijn, standaardregeling 20250610155354pdfJun 12, 2025 · 9 KB
NvI 2 - MarCom - Sint Lucas 2025-01-10pdfJan 10, 2025 · 101 KB
NvI 1 - MarCom - SintLucas 2024-12-18 defpdfDec 18, 2024 · 161 KB
Bijlage 2 FSR Inkoopvoorwaarden voor leveringen en diensten V4.0pdfDec 18, 2024 · 121 KB
Bijlage 1 Sint Lucas Format referentie 2024-12-16docxDec 18, 2024 · 36 KB
Sint Lucas MarCom Selectieleidraad 2024-12-05pdfDec 8, 2024 · 245 KB
TN500965 - EF16 Aankondiging van een opdracht - algemene richtlijn, standaardregeling 20241206104031pdfDec 8, 2024 · 8 KB
Bijlage 3 Sint Lucas MarCom Format NvI 2024-12-05docxDec 8, 2024 · 78 KB
uea_500965_20241205162430pdfDec 8, 2024 · 1393 KB
11Legal themes that may be relevant here
Advies 587> De aanbesteder heeft een Europese openbare procedure aangekondigd voor een raamovereenkomst met één ondernemer voor het leveren Advies 243> Meervoudig onderhandse procedure. Dat de aanbestedende dienst met een SaaS (Software as a Service) oplossing besparingen zou kunAdvies 174> Concurrentiegerichte dialoog ten behoeve van het afsluiten van een raamovereenkomst met één ondernemer. Is er sprake van het samAdvies 70> Meervoudig onderhandse procedure voor een training in begrijpelijk schrijven en een ‘train-de- trainer’ opleiding. Geldt de verpAdvies 53> Europese openbare procedure voor een overheidsopdracht tot het verrichten van diensten bestaande uit (dagelijks en periodiek) sc
12Frequently asked questions
What is the purpose of the framework agreement for marketing and communication services?
SintLucas wants to enter into a framework agreement with one full-service communication and advertising agency that acts as a collaborative partner. The focus is on the (further) development of the brand, strengthening the market position, and developing a recruitment strategy for pupils and students through online and offline media.
What are the specific communication objectives for NEXT by SintLucas?
For NEXT by SintLucas, the focus is on increasing name and brand awareness among companies and creative professionals in the region. The goal is to distinguish NEXT as the recognized provider for creative and technological skills.
What social challenges underlie the assignment?
A major challenge for SintLucas is the shrinking number of students in the region, which leads to increasing competition.
What are the main themes on the communication agenda of SintLucas?
In addition to recruiting pupils and students, connecting with the environment and partners, and the satisfaction and engagement of (guest) employees are high on the agenda in the coming years.
Automatically compiled from the official tender data and documents.
13Estimated value versus the market
p25
€ 200K
€ 200K
median
€ 640K
€ 640K
p75
€ 3,0 mln
€ 3,0 mln
deze opdracht
Gegunde waarden in CPV 79 · diensten n=4949