AwardedServicesEuropeanSME-friendlyOpen
ImagoMonitor Brabant
Provincie Noord-Brabant · Open · 2 lots · 371091
6
6 of 6 core insights found
Measures presence, not accuracy · documents remain authoritative
ScopeAdvicePoints of attentionSuitability requirementsAward criteriaTimeline
Type
Services
79300000
Estimated value
€ 89K
awarded
To deadline
Ongoing
Knock-outs
1
exclusion grounds
Award basis
Best price-quality ratio
4 criteria
Assess manuallyconfidence high
The province Noord-Brabant is looking for a contractor for the periodic monitoring of the image of the Brabant region via two lots. The assignment has an initial duration of 3 years and will be awarded on the basis of the best price-quality ratio.
Services · Open · European procedure · SME-friendly
SME-friendlyEuropean1 exclusion groundsComplete timeline
CharacteristicsCPV 79ServicesSME-friendlyEU tender
01What is being requested
The assignment concerns the continuation of the ImagoMonitor Brabant for the periodic measurement of the image and brand development of the region. The assignment is divided into 2 lots with a duration of 3 years, with the possibility of two extensions of 2 years each.
The assignment comprises the continuation of the existing ImagoMonitor Brabant, an instrument with which the province Noord-Brabant periodically measures the image and brand development of the region. The fieldwork is carried out biennially. The contractor works closely with the Brabant Branding team during execution to periodically conduct the image research and thereby meet the province's need to monitor the image periodically.
1Panel procurement and fieldwork—
2Analysis—
02Outcome
Awarded
Dynata Europe B.V.
Award value
€88,500
Bidders
6
03Breakdown by lot
Per-lot values not published — bars show only the lot breakdown.
04Strategic insight
Strategic insight · AI analysis
Ensure timely application for the Gedragsverklaring Aanbesteden due to the expected delivery time. Check whether the references exactly meet the core competencies and the three-year term. For lot 1, pay close attention to the required ISO-27001 certification.
05Points of attention
Important · 7
The bid must be entirely in Dutch, except for product descriptions and company data.Important
The bid must be signed by authorized persons in accordance with the commercial register.Important
Bids with reservations or materially deviating conditions are invalid.Important
No price negotiation will take place.Important
The validity period of the bid is at least 3 months after the submission date.Important
The Gedragsverklaring Aanbesteden must not be older than two years on the closing date.Important
The verklaring belastingdienst and the KvK extract must not be older than 6 months.Important
06Can I take part?
Exclusion ground · 1
No grounds for exclusion apply according to article 2.86 and 2.87 Aanbestedingswet 2012.Exclusion ground
Technical · 4
Lot 1: In the past three years, for at least 1 organization, procured a panel consisting of at least 3,000 persons.Technical
Lot 1: In the past three years, set up and carried out online research using quantitative and qualitative methods.Technical
Lot 2: In the past three years, analyzed, interpreted, and compared research results from online research with previous measurements.Technical
Lot 2: At least one completed project in which analyses based on a model were translated into insights regarding brand positioning.Technical
Professional capability · 1
Lot 1: Possess an information security certificate based on the ISO-27001 standard or a comparable certificate.Professional capability
Financial · 1
Comply with the stated requirements regarding economic and financial capacity.Financial
07Exclusion grounds
Exclusion grounds (1)
- No grounds for exclusion apply according to article 2.86 and 2.87 Aanbestedingswet 2012.
08Award criteria
Lot 1: Panel procurement and fieldworkweight n/a
Quality criterion 1: Implementation plan Panel procurement and Quality criterion 2: Implementation plan Fieldwork.
Lot 2: Analysisweight n/a
Quality criterion 1: Reporting.
Lot 1: Priceweight n/a
Price criterion for lot 1.
Lot 2: Priceweight n/a
Price criterion for lot 2.
09Process & timeline
Announcement of the tender sent
14 maart 2025
Deadline for submitting questions regarding the descriptive document
24 maart 2025 11:00 uur
Dispatch of memorandum of information in response to the questions
1 april 2025
Deadline for submitting questions regarding the first memorandum of information
7 april 2025 11:00 uur
Dispatch of 2nd memorandum of information in response to the questions
15 april 2025
Deadline for receipt of bids
29 april 2025 11.00 uur
Communication of provisional award decision
15 mei 2025
Expiry of the 20-day period after dispatch of the award decision
6 juni 2025
Contracting/ final award
5 juni 2025
Start of work
1 juli 2025
10Value in context
Estimate not published
The contracting authority did not publish an estimated value — common for a large share of contracts. The EU threshold for diensten is € 221.000, for reference.
11Bidders in this segment
#Likely bidderFitWins
1I&O Research B.V.SME9927×
2Maandag Interim Professionals B.V.SME92387×
3Deloitte Accountants B.V.SME8945×
4Antea Nederland BVSME8935×
5Arcadis Nederland B.V.SME8832×
6Twynstra Gudde Holding B.V.SME8635×
12Tender documents
TN513753 - EF29 Aankondiging gegunde opdracht - algemene richtlijn, standaardregeling 20250731135905pdfAug 1, 2025 · 13 KB
Nota van inlichtingen 2025-04-15-1pdfApr 15, 2025 · 3 KB
Nota van inlichtingen 2025-04-01-3pdfApr 1, 2025 · 30 KB
Beschrijvend document ImagoMonitorpdfApr 1, 2025 · 366 KB
Nota van Inlichtingen 1pdfApr 1, 2025 · 135 KB
Bijlage B Concept dienstverleningsovereenkomstpdfMar 16, 2025 · 114 KB
Beschrijvend document ImagoMonitorpdfMar 16, 2025 · 366 KB
TN513753 - EF16 Aankondiging van een opdracht - algemene richtlijn, standaardregeling 20250314152003pdfMar 16, 2025 · 13 KB
Bijlage 1 Uniform Europees AanbestedingsdocumentpdfMar 16, 2025 · 1249 KB
Bijlage G Screenshots databestandpdfMar 16, 2025 · 212 KB
Bijlage 3 Verklaring akkoord geen Russische betrokkenheidpdfMar 16, 2025 · 124 KB
Bijlage E Beleids- en uitvoeringsregels social return PNB 01-01-2022pdfMar 16, 2025 · 462 KB
13Legal themes that may be relevant here
Advies 53> Europese openbare procedure voor een overheidsopdracht tot het verrichten van diensten bestaande uit (dagelijks en periodiek) scAdvies 587> De aanbesteder heeft een Europese openbare procedure aangekondigd voor een raamovereenkomst met één ondernemer voor het leveren Advies 484> Tussen de aanbesteder en de ondernemer is een raamovereenkomst tot stand gekomen. De klacht ziet op een nadere offerteaanvraag oComplaint dismissedAdvies 174> Concurrentiegerichte dialoog ten behoeve van het afsluiten van een raamovereenkomst met één ondernemer. Is er sprake van het samAdvies 59> Meervoudig onderhandse aanbestedingsprocedure met betrekking tot een opdracht voor de levering van postdiensten en bezorging. In
14Frequently asked questions
What is the content of the assignment for the ImagoMonitor Brabant?
The assignment comprises the continuation of the ImagoMonitor Brabant, whereby the image and brand development of the Noord-Brabant region is periodically measured. The fieldwork is carried out biennially in close cooperation with the Brabant Branding team.
What activities does the execution of the monitoring consist of?
The execution is divided into two components: the procurement of a representative panel of respondents (weighted towards the Netherlands and specifically for the province of Brabant) including the setup of an online survey module, and the subsequent analysis of the raw dataset with a visually attractive report.
What functional requirements are imposed on the execution of the fieldwork and the reporting?
The contractor must meet specific functional requirements for the panel, data management, fieldwork, and reporting to ensure the periodic monitoring of the image.
Automatically compiled from the official tender data and documents.
15Estimated value versus the market
p25
€ 200K
€ 200K
median
€ 640K
€ 640K
p75
€ 3,0 mln
€ 3,0 mln
€ 163K
Gegunde waarden in CPV 79 · diensten n=4949