AwardedServicesEuropeanSME-friendlyRestricted
Graphic design and communication campaigns
Gemeente Almere · Restricted · 2 lots · 371284
6
6 of 6 core insights found
Measures presence, not accuracy · documents remain authoritative
ScopeAdvicePoints of attentionSuitability requirementsAward criteriaTimeline
Type
Services
79342000
Estimated value
€ 900K
estimated
To deadline
Ongoing
Knock-outs
0
exclusion grounds
Award basis
Best price-quality ratio
3 criteria
Assess manuallyconfidence high
The Municipality of Almere is looking for a partner for two lots regarding graphic design and the execution of communication campaigns via a four-year framework agreement.
Services · Restricted · European procedure · SME-friendly
SME-friendlyEuropeanComplete timeline
CharacteristicsCPV 79ServicesSME-friendlyEU tender
01What is being requested
Contract for the delivery of graphic design and communication campaigns divided into two lots. The agreement has a duration of 4 years including options.
The municipality wishes to enter into a framework agreement with 1 contract partner per lot. The following activities fall under this procurement: Only the following activities are included under this procurement: Lot 1 Graphic design and corporate design: this concerns, among other things, the further development and optimization of the existing municipal corporate identity, further development of the visual language, the creation of InDesign templates, and the graphic design of individual online and offline assets. Lot 2 Concept development and execution of communication campaigns: this co
1Lot 1 Graphic design and corporate design€300,000
2Lot 2 Concept development and execution of communication campaigns€600,000
02Outcome
Awarded
Total Design B.V.
Award value
€600,000
vs. estimate
-33%
Bidders
4
03Breakdown by lot
04Strategic insight
Strategic insight · AI analysis
During the qualitative assessment, focus strongly on the methodology and the case study. Ensure that the account manager is given a central role in the proposed collaboration. Take the Social Return obligation into account in the financial calculation.
05Points of attention
Important · 5
The application must be submitted completely and on time via TenderNed.Important
There is a Social Return obligation of 5% of the contract sum.Important
The contractor must provide a fixed team and an account manager.Important
Communications must comply with accessibility requirements (WCAG/EAA).Important
The account manager must be physically present at the office in Almere.Important
06Can I take part?
Financial · 1
Professional liability insuranceFinancial
Technical · 3
Dutch languageTechnical
CertificatesTechnical
Core competenciesTechnical
Professional capability · 1
Registration in commercial register or professional registerProfessional capability
07Exclusion grounds
Exclusion grounds — consult the ESPD
- No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).
08Award criteria weighting
Price 30%Quality 70%
Homogeneous unit (%) · sum 100% · gate passed
09Process & timeline
Dispatch of announcement
17 maart 2025
Deadline for receipt of questions
27 maart 2025, 12.00 uur
Expected dispatch date of memorandum of information
4 april 2025
Deadline for receipt of questions 2nd round of questions
10 april 2025, 12.00 uur
Expected dispatch date of 2nd memorandum of information
18 april 2025
Closing date for submission of an application
8 mei 2025, 12.00 uur
Selection decision
22 mei 2025
End of appeal period
30 mei 2025
Dispatch of announcement and request for tender
2 juni 2025
Deadline for receipt of questions
13 juni 2025, 12.00 uur
Latest dispatch date 1st memorandum of information (NVI)
26 juni 2025
Deadline for receipt of questions 2nd round of questions
3 juli 2025, 12.00 uur
Uiterlijke verzenddatum (mogelijke) 2e NVI
14 juli 2025
Sluitingsdatum inschrijvingstermijn en opening offertes
2 september 2025, 12.00 uur
Versturen uitnodigingen presentatie
9 september 2025
Presentaties
15 en 16 september 2025
Voorlopige gunning
30 september 2025
Definitieve gunning
21 oktober 2025
Ingangsdatum contract
1 november 2025
10Value in context
€900,000
11Bidders in this segment
#Likely bidderFitWins
1Daan B.V.SME93154×
2YER Nederland B.V.SME9397×
3BMC Implementatie MarktplaatsenUnknown9161×
4Wyzer B.V.SME8867×
5Yacht B.V.SME8756×
6Arcadis Nederland B.V.SME8632×
12Tender documents
TN516645 - EF29 Aankondiging gegunde opdracht - algemene richtlijn, standaardregeling 20260112170746pdfJan 14, 2026 · 149 KB
2de NvI - Grafische vormgeving en communicatiecampagnes IA2024.07.08pdfApr 18, 2025 · 81 KB
Bijlage 3 Selectiecriteria Perceel 1 V1.2docxApr 18, 2025 · 71 KB
Bijlage 3 Selectiecriteria Perceel 2 V1.1docxApr 18, 2025 · 68 KB
Bijlage 2 Technische bekwaamheid Perceel 1 V1.1docxApr 4, 2025 · 67 KB
Bijlage 3 Selectiecriteria Perceel 1 V1.1docxApr 4, 2025 · 71 KB
1ste NvI - Grafische vormgeving en communicatiecampagnes IA2024.07.08pdfApr 4, 2025 · 290 KB
TN516645 - EF16 Aankondiging van een opdracht - algemene richtlijn, standaardregeling 20250404170032pdfApr 4, 2025 · 15 KB
1 Selectieleidraad Grafische vormgeving en communicatiecampagnes V1.1pdfApr 4, 2025 · 981 KB
TN516645 - EF16 Aankondiging van een opdracht - algemene richtlijn, standaardregeling 20250317172813pdfMar 19, 2025 · 14 KB
Bijlage 3 Selectiecriteria Perceel 2docxMar 19, 2025 · 68 KB
Bijlage 7 Verklaring geen Russische betrokkenheiddocxMar 19, 2025 · 29 KB
13Legal themes that may be relevant here
Advies 53> Europese openbare procedure voor een overheidsopdracht tot het verrichten van diensten bestaande uit (dagelijks en periodiek) scAdvies 63> Meervoudig onderhandse aanbesteding voor het reinigen van wegen, straten en pleinen. Kan bij gunning op laagste prijs de indieniAdvies 174> Concurrentiegerichte dialoog ten behoeve van het afsluiten van een raamovereenkomst met één ondernemer. Is er sprake van het samAdvies 59> Meervoudig onderhandse aanbestedingsprocedure met betrekking tot een opdracht voor de levering van postdiensten en bezorging. InAdvies 79> Europese openbare procedure voor het inzamelen van afval van kunststof verpakkingen. Inzet van mensen met een afstand tot de arb
14Frequently asked questions
What is the content of the activities for graphic design and corporate design?
This concerns the further development and optimization of the existing municipal corporate identity, the further development of the visual language, the creation of InDesign templates, and the graphic design of individual online and offline assets.
Which activities fall under the concept development and execution of communication campaigns?
The activities include advice on campaign strategy, the development, translation, and elaboration of campaign concepts, the measurement and evaluation of results, media advice, and media buying for campaigns.
What is the objective of the assignment for the visual appearance of the municipality?
To realize communication expressions with a consistent visual appearance that reflects the values, mission, and vision of the municipality and strengthens the brand identity of the Municipality of Almere.
What is the objective for the execution of the communication campaigns?
The development, elaboration, and production of (cross)media campaigns to achieve pre-determined and measurable goals within the target group, with a focus on excellent and effective design.
Automatically compiled from the official tender data and documents.
15Estimated value versus the market
p25
€ 200K
€ 200K
median
€ 640K
€ 640K
p75
€ 3,0 mln
€ 3,0 mln
€ 900K
Gegunde waarden in CPV 79 · diensten n=4949