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Graphic Design and Visual Identity

Ministerie van Algemene Zaken, Dienst Publiek en Communicatie · Restricted · 1 lots · 273539
Type
Services
79822500
Estimated value
€ 46M
awarded
To deadline
Ongoing
Knock-outs
n/a
exclusion grounds
Award basis
Best price-quality ratio
Assess manuallyconfidence low

The Ministerie van Algemene Zaken, Dienst Publiek en Communicatie, is seeking multiple contractors for the graphic design and visual identity of various communication tools. The assignment focuses on delivering social value for public funds and requires continuity through a framework agreement. The contractors must be able to provide a wide range of media and styles, comply with digital accessibility requirements and the (rijks)huisstijl, and be capable of delivering final products in the correct manner. The procedure is non-public, and no CPV code has been specified. The emphasis is on quality, flexibility, and ensuring a consistent visual identity within public communication.

Services · Restricted · European procedure

European
Contracting authority
Ministerie van Algemene Zaken, Dienst Publiek en Communicatie
Contract type
Services
Restricted
Estimated value
€45,825,000
awarded value
Submission deadline
Ongoing
10:00
Scope
European
European procedure
Lots
1
1 lots
Main CPV code
79822500
Location
DEN HAAG
CharacteristicsCPV 79ServicesEU tendergraphic designcommunicationdigital accessibility

01What is being requested

The Ministerie van Algemene Zaken, Dienst Publiek en Communicatie, is seeking multiple contractors for the graphic design and visual identity of various communication tools. The assignment focuses on delivering social value for public funds and requires continuity through a framework agreement. The contractors must be able to provide a wide range of media and styles, comply with digital accessibility requirements and the (rijks)huisstijl, and be capable of delivering final products in the correct manner. The procedure is non-public, and no CPV code has been specified. The emphasis is on quality, flexibility, and ensuring a consistent visual identity within public communication.

The contracting authority is looking for multiple contractors capable of providing graphic design and visual identity for a wide range of communication tools and styles. For the contracting authority, it is important that as much social value as possible is delivered for the public funds. Due to the high number of further assignments that all participating organizations issue annually, the contracting authority wishes to ensure the continuity of the work by entering into a framework agreement with multiple contractors. Additionally, it is important that final products are delivered correctly i

79822500Services
1Lot 1—

02Outcome

Awarded

Today Designers B.V.

Award value
€45,825,000

03Exclusion grounds

Exclusion grounds — consult the ESPD
  • No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).

04Value in context

Estimate not published

The contracting authority did not publish an estimated value — common for a large share of contracts. The EU threshold for diensten is € 221.000, for reference.

05Bidders in this segment

#Likely bidderFitWins
1BDO Audit & Assurance B.V.SME9857×
2Yacht B.V.SME9756×
3Brunel Nederland B.V.SME9444×
4Deloitte Consulting BVSME9434×
5WyzerUnknown9332×
6Babbage Company B.V.SME9025×

06Tender documents

TN356993 - SF03 Aankondiging van een gegunde opdracht 20230725094518pdfJul 27, 2023 · 37 KB
Selectieleidraad_Ea0109_Grafisch_Ontwerp_en_Vormgeving_v4.0pdfNov 10, 2022 · 485 KB
Derde_Nota_van_Inlichtingen_Ea0109_Grafisch_Ontwerp_Vormgeving_dd_10_11_2022xlsxNov 10, 2022 · 2000 KB
Bijlage 3 Selectieformulier_v.4.0docxNov 10, 2022 · 34 KB
TN356993 - SF14 Kennisgeving van aanvullende informatie, informatie over een onvolledige procedure of rectificatie 20221025131956pdfOct 25, 2022 · 13 KB
Tweede_NvI_Grafisch_Ontwerp_en_Vormgeving_Selectiefase_dd_24_10_2022xlsxOct 24, 2022 · 53 KB
Bijlage 2 Referentieformulier_v3.0docxOct 24, 2022 · 128 KB
Tweede_NvI_Grafisch_Ontwerp_en_Vormgeving_Selectiefase_dd_24_10_2022pdfOct 24, 2022 · 292 KB
Nota van inlichting Aanbestedende dienst d.d. 10 oktober 2022pdfOct 10, 2022 · 39 KB
TN356993 - SF14 Kennisgeving van aanvullende informatie, informatie over een onvolledige procedure of rectificatie 20221010144715pdfOct 10, 2022 · 15 KB
Bijlage C Brochure e-factureren aan de Rijksoverheid_1.1pdfOct 4, 2022 · 121 KB
Bijlage 5 GarantstellingdocxSep 28, 2022 · 23 KB

07Legal themes that may be relevant here

08Frequently asked questions

What is the purpose of the framework agreement for this assignment?
The framework agreement with multiple contractors is intended to ensure the continuity of the work due to the high number of further assignments issued annually.
What requirements must the delivered communication tools meet?
Final products must be delivered correctly in accordance with the requirements that digital accessibility and the (rijks)huisstijl impose on various types of communication tools.
What is the focus during the execution of the graphic designs?
The assignment focuses on providing graphic design and visual identity for a wide range of communication tools and styles, with the central goal of delivering as much social value as possible for the public funds.

Automatically compiled from the official tender data and documents.

09Estimated value versus the market

p25
€ 200K
median
€ 640K
p75
€ 3,0 mln
€ 275 mln

Gegunde waarden in CPV 79 · diensten n=4949