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Cycling Stimulation Brainport Bereikbaar

Gemeente Eindhoven · Open · 1 lots · 417728
Type
Services
79342000 · Marketing services
Estimated value
Not published
To deadline
-35d
May 12, 2026 · 10:00
Knock-outs
1
exclusion grounds
Award basis
Best price-quality ratio
4 criteria
Promising — consider biddingconfidence high

Brainport Bereikbaar is looking for a strategic partner for the realization of cycling stimulation in the Southeast Brabant region through 2030. The assignment focuses on behavioral change through various products, campaigns, and support for employers and municipalities.

Services · Open · European procedure · SME-friendly

SME-friendlyEuropean1 exclusion groundsComplete timeline
Contracting authority
Gemeente Eindhoven
Contract type
Services
Open
Estimated value
Estimate not published
Submission deadline
May 12, 2026
10:00
Scope
European
European procedure
Lots
1
1 lots
Main CPV code
79342000
Marketing services
Location
Netherlands
CharacteristicsCPV 79ServicesSME-friendlyEU tender

01What is being requested

Developing, managing, and deploying packages of measures for cycling stimulation at municipalities and employers. The assignment includes, among other things, the deployment of the app 'Da’s Zo Gefietst', the development of toolkits, knowledge transfer, the 'Fietswerkgever van het Jaar' (Cyclist Employer of the Year) award, and e-bike trial activities. The duration is a maximum of four and a half (4.5) years with an annual ceiling amount of € 300,000.00 (excl. VAT).

Brainport Bereikbaar has the ambition to have 17,500 commuters in the region traveling differently than by their own car on a daily basis by the end of 2030. This task has been further elaborated in the ‘Program Plan Brainport Bereikbaar 2025-2030’. The bicycle and the e-bike play an important role. Through a multi-year cycling stimulation program, cycling use must be promoted, stimulated, and increased in collaboration with employers and municipalities among various target groups in the Southeast Brabant region. The contracting authority is looking for a strategic partner to help shape cyclin

79342000Services
1Cycling Stimulation Brainport Bereikbaar—

02Strategic insight

“
Strategic insight · AI analysis
<ul Focus in the Plan of Approach on proactive partnership and data-driven working, as this is explicitly mentioned as an assessment component. Ensure that the technical suitability regarding the e-bike trial activities and the specific behavioral stimulation app is substantiated with strong reference assignments. Take the dynamic organization into account by including the transition from the Municipality of Eindhoven to MRE in the strategy.
Read automatically from the tender documents using AI. Always verify against the original documents.

03Points of attention

Important · 5
The bid price may not exceed € 300,000.00 (excl. VAT) per year; higher bids will be excluded.Important
The contractor must think proactively and independently identify opportunities instead of merely waiting for instructions.Important
A revision clause is included for the transfer of client leadership to the Metropoolregio Eindhoven (MRE).Important
The contracting authority may expand the assignment by a maximum of 50% of the ceiling amount.Important
Ensure timely application for the Declaration of Good Conduct, extract from the commercial register, and statement of payment behavior.Important

04Can I take part?

Financial · 1
Coverage of liability risks in accordance with the purchasing conditions (Annex 2).Financial
Technical · 3
Core competence 1: Demonstrable work experience in the full implementation and supervision of an e-bike trial activity with 10 participating employers.Technical
Core competence 2: Demonstrable work experience in the full implementation and supervision of a behavioral stimulation app at employers, preferably the nationally developed Da’s zo gefietst app or the previous Sjees app.Technical
Core competence 3: Demonstrable work experience in conceiving, developing, and deploying communication tools (e.g., toolkits, webinars, whitepapers and knowledge sessions, content creation, and activation campaigns around rapid cycling routes).Technical
Exclusion ground · 1
No Russian involvement in the execution of the assignment.Exclusion ground

05Exclusion grounds

Exclusion grounds (1)
  • No Russian involvement in the execution of the assignment.

06Award criteria

K1: Plan of Approachweight n/a

Assessment of the manner in which the contractor thinks proactively, identifies opportunities, works in a data-driven manner, and finds the balance between a uniform approach and customization for the Brainport region.

K2: Expertise of personnelweight n/a

Assessment of the expertise of the deployed personnel.

K3: Start-up and preparation phaseweight n/a

Assessment of the start-up and preparation phase.

P1: Priceweight n/a

Assessment of the price.

07Process & timeline

Publication of announcement
2026-03-27
Publication visible on procurement platform
2026-03-29
Closing date question round 1: Submission of questions and comments
2026-04-10T10:00:00+00:00
Publication 1st memorandum of information
2026-04-17
Closing date question round 2: Submission of questions and comments
2026-04-24T10:00:00+00:00
Publication 2nd memorandum of information
2026-05-01
Closing date for submission of bids (fatal term)
2026-05-12T10:00:00+00:00
Presentation/interview
2026-05-27
Announcement of award decision
2026-06-08
Final award
2026-06-30
Effective date of agreement
2026-07-01
Implementation period
2026-07-01 t/m 2026-12-31
Start uitvoering werkzaamheden
2027-01-01

08Value in context

Estimate not published

The contracting authority did not publish an estimated value — common for a large share of contracts. The EU threshold for diensten is € 221.000, for reference.

09Likely competitors

#Likely bidderFitWins
1Maandag Interim Professionals B.V.SME94387×
2BMC Implementatie MarktplaatsenUnknown8561×
3Sweco Nederland B.V. SME8423×
4Daan B.V.SME60154×
5Randstad Uitzendbureau b.v.SME60135×
6Bender Detachering B.V.SME60107×

10Tender documents

Aanbestedingsleidraad Deel A Fietsstimulering Brainport BereikbaarpdfMar 29, 2026 · 853 KB
Bijlage 5 - Prijzenblad Fietsstimulering Brainport BereikbaarxlsxMar 29, 2026 · 22 KB
Aanbestedingsleidraad Deel B Europees 1.2pdfMar 29, 2026 · 758 KB
Bijlage 6 - Formulier Ervaring inschrijverdocxMar 29, 2026 · 36 KB
Bijlage 2 - Algemene inkoopvoorwaarden MRE 2024pdfMar 29, 2026 · 272 KB
Bijlage 3 - ConceptovereenkomstpdfMar 29, 2026 · 362 KB
Bijlage 7 - Programmaplan Brainport Bereikbaar 2025-2030pdfMar 29, 2026 · 1047 KB
Bijlage 4 - Programma van EisenpdfMar 29, 2026 · 403 KB
uea_568367_20260317082616pdfMar 29, 2026 · 492 KB
TN568367 - EF16 Aankondiging van een opdracht - algemene richtlijn, standaardregeling 20260327102833pdfMar 29, 2026 · 209 KB

11Legal themes that may be relevant here

12Frequently asked questions

What experience requirements must bidders meet?
Bidders must have a demonstrable experience of at least 2 years in developing and executing mobility or cycling projects within a comparable region and on a comparable scale.
What must the bid concretely contain regarding the marketing approach?
The bid must contain a concrete and feasible marketing plan for cycling stimulation, including an annual plan provided with KPIs and deliverables.
What is expected of the strategic partner in terms of execution?
The partner is responsible for the development, realization, and deployment of various promotional tools and the deployment of several employees, whereby close cooperation with employers and municipalities in the region is required.

Automatically compiled from the official tender data and documents.

13Estimated value versus the market

p25
€ 200K
median
€ 640K
p75
€ 3,0 mln
deze opdracht

Gegunde waarden in CPV 79 · diensten n=4949