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AwardedServicesEuropeanSME-friendlyOpen

EU Procurement Branding 2 Lots, Lot 1 Positioning, Lot 2 Campaign Concept Development

Stichting Hoger Beroepsonderwijs Haaglanden · Open · 2 lots · 240591
Type
Services
79341100
Estimated value
€ 300K
estimated
To deadline
Ongoing
Knock-outs
n/a
exclusion grounds
Award basis
Best price-quality ratio
Assess manuallyconfidence low

Stichting Hoger Beroepsonderwijs Haaglanden (Haagse Hogeschool) is conducting an open tender for two lots: Lot 1 focuses on strategic positioning and branding, where an external partner supports the organization in formulating and implementing a distinctive market position. Lot 2 concerns the development of a campaign concept, including advice on concepts and translating ideas into visual and textual executions. Both lots fall under the services category and require a party with experience in marketing, communication, and strategic advice for educational institutions. The tender is public, without a CPV code, and the organization is looking for a flexible, creative partner possessing both strategic insight and executive skills.

Services · Open · European procedure · SME-friendly

SME-friendlyEuropean
Contracting authority
Stichting Hoger Beroepsonderwijs Haaglanden
Zuid-Holland
Contract type
Services
Open
Estimated value
€300,000
estimated value
Submission deadline
Ongoing
12:00
Scope
European
European procedure
Lots
2
2 lots
Main CPV code
79341100
Location
Den Haag, Zuid-Holland
CharacteristicsCPV 79ServicesSME-friendlyEU tenderbrandingpositioningcampaign concept

01What is being requested

Stichting Hoger Beroepsonderwijs Haaglanden (Haagse Hogeschool) is conducting an open tender for two lots: Lot 1 focuses on strategic positioning and branding, where an external partner supports the organization in formulating and implementing a distinctive market position. Lot 2 concerns the development of a campaign concept, including advice on concepts and translating ideas into visual and textual executions. Both lots fall under the services category and require a party with experience in marketing, communication, and strategic advice for educational institutions. The tender is public, without a CPV code, and the organization is looking for a flexible, creative partner possessing both strategic insight and executive skills.

Lot 1. Positioning The Haagse Hogeschool is looking for a Bidder to support us as a partner with strategic issues regarding positioning and branding. Lot 2. Campaign Concept Development The Haagse Hogeschool is looking for a Bidder to provide advice on our campaign concepts and to assist with the development of the concept into visual and textual execution.

79341100€ 300KServices
1Lot 1€200,000
2Lot 2€200,000

02Outcome

Awarded

WebNL B.V.

Award value
€216,000
vs. estimate
-28%

03Breakdown by lot

Lot 1€200,000
Lot 2€200,000

04Exclusion grounds

Exclusion grounds — consult the ESPD
  • No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).

05Value in context

€300,000

06Bidders in this segment

#Likely bidderFitWins
1Maandag Interim Professionals B.V.SME97387×
2Randstad Uitzendbureau b.v.SME97135×
3Driessen B.V.SME9697×
4Tempo Team Group B.V.SME9566×
5BMC Implementatie MarktplaatsenUnknown9561×
6JS Consultancy Detachering B.V.SME9231×

07Legal themes that may be relevant here

08Frequently asked questions

What does the assignment for Lot 1 entail?
For Lot 1, a partner is sought to support strategic issues regarding positioning and branding.
What is the content of the assignment for Lot 2?
Lot 2 includes advice on campaign concepts and support in developing the concept into visual and textual execution.

Automatically compiled from the official tender data and documents.

09Estimated value versus the market

p25
€ 200K
median
€ 640K
p75
€ 3,0 mln
€ 300K

Gegunde waarden in CPV 79 · diensten n=4949