EU public tender 'Mannencampagne'
Framework agreement for the development and execution of a new awareness and activation campaign for middle-aged men by Stichting 113 Zelfmoordpreventie.
Services · Open · European procedure
01What is being requested
Development and execution of a new cross-media campaign strategy, campaign concept, and media aimed at middle-aged men. The assignment also includes media strategy, procurement, production, website construction, and monitoring within a framework agreement through 2029.
The assignment to be provided consists of developing and executing an entirely new awareness and activation campaign, aimed at the largest risk group for suicide: middle-aged men (40-70 years). For this, we are looking for a qualified communications agency. The assignment for the new awareness campaign includes: • Drafting and executing a cross-media campaign strategy • Developing a campaign concept (including creative translation) • Implementation of the campaign in terms of media, content, and actions. This also includes media buying for the campaign, both offline and online. • Feedback
02Strategic insight
Ensure an integral plan of approach that substantiates the quality. Take into account the reusability of concepts for the years 2027 to 2029. Verify the authority of the signatory in accordance with the Chamber of Commerce (KvK) extract.
03Points of attention
04Can I take part?
05Exclusion grounds
- No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).
06Award criteria
Assessment of quality via a plan of approach.
Assessment of the price.
07Process & timeline
08Value in context
09Likely competitors
10Tender documents
11Legal themes that may be relevant here
12Frequently asked questions
What is the specific objective of the requested campaign?
What work is expected from the chosen communications agency?
Which reference is used for this tender?
Automatically compiled from the official tender data and documents.
13Estimated value versus the market
€ 200K
€ 640K
€ 3,0 mln
Gegunde waarden in CPV 79 · diensten n=4949