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ClosedServicesEuropeanRestricted

EA Winterse Wensen

NS Stations B.V. · Restricted · 1 lots · 393716
Type
Services
79952000
Estimated value
Not published
To deadline
Ongoing
Knock-outs
n/a
exclusion grounds
Award basis
Best price-quality ratio
Assess manuallyconfidence low

NS Stations B.V. has entered into a framework agreement for the Winterse Wensen campaign, aimed at the busiest period of the year (December). The procurement is non-public, focused on services, and aims to allow multiple brands to jointly realize a powerful, profitable activation format. Implementation starts in 2026, with an option for an additional spring/summer variant.

Services · Restricted · European procedure

European
Contracting authority
NS Stations B.V.
Contract type
Services
Restricted
Estimated value
Estimate not published
Submission deadline
Ongoing
11:00
Scope
European
European procedure
Lots
1
1 lots
Main CPV code
79952000
Location
Netherlands
CharacteristicsCPV 79ServicesEU tender

01What is being requested

NS Stations B.V. has entered into a framework agreement for the Winterse Wensen campaign, aimed at the busiest period of the year (December). The procurement is non-public, focused on services, and aims to allow multiple brands to jointly realize a powerful, profitable activation format. Implementation starts in 2026, with an option for an additional spring/summer variant.

December is the busiest month of the year at Dutch stations. At the same time, this is also the moment when brands want to distinguish themselves, offer gifts, or connect with consumers. For this reason, NS Stations saw an opportunity to provide a joint, efficient, and professional framework in which multiple brands can be visible simultaneously. Winterse Wensen was developed to facilitate this need and simultaneously maximize the use of the activation areas. By combining multiple brands within a single setting, a powerful overall image is created for the traveler and a profitable model for bo

79952000Services
1EA Winterse Wensen€2

02Exclusion grounds

Exclusion grounds — consult the ESPD
  • No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).

03Value in context

Estimate not published

The contracting authority did not publish an estimated value — common for a large share of contracts. The EU threshold for diensten is € 221.000, for reference.

04Likely competitors

#Likely bidderFitWins
1Daan B.V.SME94154×
2YER Nederland B.V.SME9497×
3FlextenderUnknown9483×
4BMC Implementatie MarktplaatsenUnknown9261×
5Arcadis Nederland B.V.SME9132×
6Antea Nederland BVSME9035×

05Legal themes that may be relevant here

06Frequently asked questions

What is the purpose of the Winterse Wensen campaign?
The campaign provides a joint and professional framework in which multiple brands can be visible simultaneously at the station activation areas during the busy month of December.
What does the framework agreement for the execution entail?
The framework agreement concerns the execution of the Winterse Wensen campaign from 2026, which also includes a possibility for the development and execution of an additional variant for the spring and summer period.
How is the commercial value of the activation space at the stations increased?
By combining multiple brands within a single setting, a powerful overall image is created for the traveler, which prevents fragmentation and creates a profitable model for the participating partners.

Automatically compiled from the official tender data and documents.

07Estimated value versus the market

p25
€ 200K
median
€ 640K
p75
€ 3,0 mln
deze opdracht

Gegunde waarden in CPV 79 · diensten n=4949