OpenServicesEuropeanOpen
EA Online and Offline Marketing
Hogeschool Inholland · Open · 2 lots · 416306
4
4 of 6 core insights found
Measures presence, not accuracy · documents remain authoritative
ScopeAdvicePoints of attentionSuitability requirementsAward criteriaTimeline
Type
Services
79340000 · Advertising and market
Estimated value
€ 7,50M
estimated
To deadline
-49d
Apr 28, 2026 · 13:00
Knock-outs
6
exclusion grounds
Award basis
Best price-quality ratio
Caution — high thresholdconfidence moderate
This tender concerns the procurement of online and offline marketing services, including advice and campaign management, for Hogeschool Inholland.
Services · Open · European procedure
European6 exclusion grounds
CharacteristicsCPV 79ServicesEU tenderOnline MarketingOffline MarketingMedia Buying
01What is being requested
Online and offline marketing, including the procurement of Marketing and Media – advice, execution, and campaign management for Hogeschool Inholland.
Online and offline marketing, including the procurement of Marketing and Media – advice, execution, and campaign management
1Lot 1 - Online Marketing€2,400,000
2Lot 2 - Offline Marketing€5,100
02Breakdown by lot
03Strategic insight
Strategic insight · AI analysis
Ensure a broad media buying capacity that covers both the entire Dutch recruitment area (postcodes 10-43) and specific international markets. Set up the reporting structure based on KPIs, reach, and optimization advice, as the contracting authority imposes strict requirements on evidence and management reports. Take into account the strict deadlines for submitting proposals (5 working days) and the mandatory proactive monitoring during campaigns.
04Points of attention
Important · 8
Media placements: Evidence must be provided in color (matching the original) including visible media tool and date.Important
Recruitment area: Serving 100% of the recruitment area in the Netherlands (postcode areas 10 to 43) is mandatory.Important
Subcontractors: If applicable, the subcontractor must be mentioned in the e-UEA form; changes without consultation are not permitted.Important
Confidentiality: The bidder is obliged to maintain confidentiality regarding business operations, even after the termination of the agreement.Important
Responsiveness: A free proposal must be submitted within 5 working days upon receipt of a fully specified request.Important
Accessibility: Telephone accessibility must be available on all working days from 8:30 AM to 6:00 PM.Important
Price Indexation: Rates may be adjusted once a year after 1 July 2027 in accordance with the CBS price index for collective labor agreement (CAO) wages.Important
Reporting: There is an obligation for quarterly evaluations, evaluation reports per campaign, and an extensive management report at least once every six months.Important
05Can I take part?
Technical · 4
Capable of providing the desired services throughout the term of the agreement.Technical
Must be able to offer all media from the Dutch media landscape.Technical
Must be able to serve 100% of the recruitment area in the Netherlands, postcode areas 10 to 43 (print media, out of home, TV, etc.).Technical
Able to generate effective international reach online, in addition to the Dutch market (including Bulgaria, Slovakia, Romania, Lithuania, Italy, Poland, and Hungary).Technical
Exclusion ground · 6
No criminal convictions (including criminal organization, bribery, fraud, money laundering, terrorism, child labor).Exclusion ground
Compliance with obligations regarding the payment of taxes and social security contributions.Exclusion ground
No violation of obligations based on environmental, social, or labor law.Exclusion ground
No bankruptcy, insolvency, or similar.Exclusion ground
No serious professional errors.Exclusion ground
No distortion of competition, conflicts of interest, or involvement in the preparation of the procedure.Exclusion ground
06Exclusion grounds
Exclusion grounds (6)
- No criminal convictions (including criminal organization, bribery, fraud, money laundering, terrorism, child labor).
- Compliance with obligations regarding the payment of taxes and social security contributions.
- No violation of obligations based on environmental, social, or labor law.
- No bankruptcy, insolvency, or similar.
- No serious professional errors.
- No distortion of competition, conflicts of interest, or involvement in the preparation of the procedure.
07Value in context
€7,500,000
08Likely competitors
#Likely bidderFitWins
1Randstad Uitzendbureau b.v.SME96135×
2Yacht B.V.SME9356×
3Auke Smits Publiciteit B.V.SME9111×
4Antea Nederland BVSME9035×
5Deloitte Consulting BVSME9034×
6Arcadis Nederland B.V.SME8932×
09Tender documents
TN577744 - EF16 Aankondiging van een opdracht - algemene richtlijn, standaardregeling 20260317182413pdfMar 19, 2026 · 360 KB
Bijlage 4 - ReferentiesdocxMar 19, 2026 · 48 KB
Beschrijvend document EA Online - en Offline Marketing InhollandpdfMar 19, 2026 · 959 KB
Bijlage 5b - Prijsinvulformulier Perceel 2 Offline marketingxlsxMar 19, 2026 · 17 KB
Bijlage 8- verwerkersovereenkomst-arvodi-2025docxMar 19, 2026 · 66 KB
Bijlage 6 - ARVODI 2025pdfMar 19, 2026 · 173 KB
Bijlage 5a - Prijsinvulformulier Perceel 1 online marketingxlsxMar 19, 2026 · 16 KB
Bijlage 1 - AkkoordverklaringdocxMar 19, 2026 · 43 KB
Bijlage 2- Programma van Eisen Perceel 1 en 2pdfMar 19, 2026 · 241 KB
Bijlage 7 - Concept Raamovereenkomst-algemeen-arvodi-2025docxMar 19, 2026 · 69 KB
uea_577744_20260317173648pdfMar 19, 2026 · 575 KB
Bijlage 3 - Factuur- en betaalvereisten InhollandpdfMar 19, 2026 · 87 KB
10Legal themes that may be relevant here
Advies 53> Europese openbare procedure voor een overheidsopdracht tot het verrichten van diensten bestaande uit (dagelijks en periodiek) scAdvies 59> Meervoudig onderhandse aanbestedingsprocedure met betrekking tot een opdracht voor de levering van postdiensten en bezorging. InAdvies 587> De aanbesteder heeft een Europese openbare procedure aangekondigd voor een raamovereenkomst met één ondernemer voor het leveren Advies 63> Meervoudig onderhandse aanbesteding voor het reinigen van wegen, straten en pleinen. Kan bij gunning op laagste prijs de indieniAdvies 484> Tussen de aanbesteder en de ondernemer is een raamovereenkomst tot stand gekomen. De klacht ziet op een nadere offerteaanvraag oComplaint dismissed
11Frequently asked questions
What is the substantive scope of the requested marketing services?
The assignment includes online and offline marketing, including media buying, advice, execution, and campaign management.
What specific requirements must the execution of the marketing campaigns meet?
The execution of the marketing campaigns must be GDPR-compliant, with special attention to the protection of personal data.
Which suitability criteria are used for the assessment of bidders?
Bidders must have experience with online and offline marketing for educational institutions or public organizations and prove that they can execute media buying across various channels such as TV, print, and digital.
Automatically compiled from the official tender data and documents.
12Estimated value versus the market
p25
€ 200K
€ 200K
median
€ 640K
€ 640K
p75
€ 3,0 mln
€ 3,0 mln
€ 7,5 mln
Gegunde waarden in CPV 79 · diensten n=4949