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PlannedSuppliesMarktconsultatie

Email marketing solution

Koninklijke Bibliotheek · Marktconsultatie · 1 lots · 409154
Type
Supplies
48500000 · Communication and mult
Estimated value
Not published
To deadline
Ongoing
Knock-outs
n/a
exclusion grounds
Award basis
Best price-quality ratio
Assess manuallyconfidence moderate

De Koninklijke Bibliotheek is conducting a market consultation in preparation for an EU procurement for a central email marketing solution.

Supplies · Marktconsultatie · National procedure

Complete timeline
Contracting authority
Koninklijke Bibliotheek
Contract type
Supplies
Marktconsultatie
Estimated value
Estimate not published
Submission deadline
Ongoing
Scope
National
National procedure
Lots
1
1 lots
Main CPV code
48500000
Communication and multimedia software
Location
Netherlands
CharacteristicsCPV 48Suppliessoftwareemail marketing

01What is being requested

Delivery of one central email marketing solution as a SaaS solution for the entire Koninklijke Bibliotheek, including separate working environments per service, API connections for data exchange, and a drag & drop WYSIWYG editor.

De KB nationale bibliotheek (hereinafter: de KB) is conducting this market consultation in preparation for an EU procurement for an email marketing solution. As preparation for this procurement, a written open market consultation is being held, with the possibility of engaging in discussions with the participants.

48500000Supplies
1Email marketing solution—

02Strategic insight

“
Strategic insight · AI analysis
Focus on the technical possibilities for API connections and marketing automations. Provide concrete examples regarding AVG/GDPR and server locations within the EEA. Emphasize support for Microsoft Entra for access management.
Read automatically from the tender documents using AI. Always verify against the original documents.

03Points of attention

Important · 5
De KB is in the orientation phase.Important
No rights can be derived from the provided premises.Important
Login must take place via the Microsoft Entra facility.Important
Business-sensitive information must be clearly indicated.Important
Costs for participation are at the expense of the market party.Important

04Process & timeline

Publication Market Consultation
21 januari 2026
Latest moment for submitting requests for clarification
2 februari 2026
Latest moment for the KB to answer submitted questions
9 februari 2026
Latest moment for submitting responses to the market consultation
19 februari 2026
Oral explanation of the answers
2 maart 2026

05Value in context

Estimate not published

The contracting authority did not publish an estimated value — common for a large share of contracts. The EU threshold for leveringen is € 221.000, for reference.

06Likely competitors

#Likely bidderFitWins
1Afas Software B.V.SME9381×
2Bechtle direct B.V.SME9233×
3COMPAREX Nederland B.V.SME8942×
4PinkRoccade Local Government B.V.SME8938×
5Visma Circle B.V.SME8623×
6Visma Raet B.V.SME8522×

07Tender documents

Vragenlijst marktconsulatiedocxJan 21, 2026 · 24 KB
FINAL Marktconsultatie - emailmarketing software - Willem 19-1-2026pdfJan 21, 2026 · 257 KB
TN567804 - EFE1 Vrijwillige aankondiging van voorafgaande marktconsultatie 20260121115010pdfJan 21, 2026 · 139 KB

08Legal themes that may be relevant here

09Estimated value versus the market

p25
€ 350K
median
€ 737K
p75
€ 1,9 mln
deze opdracht

Gegunde waarden in CPV 48 · leveringen n=653