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Customer Engagement Platform (re-tender)

Nederlandse Publieke Omroep · Open · 1 lots · 402074
Type
Services
72000000
Estimated value
€ 1,20M
estimated
To deadline
-148d
Jan 19, 2026 · 10:00
Knock-outs
n/a
exclusion grounds
Award basis
Best price-quality ratio
Assess manuallyconfidence low

De Nederlandse Publieke Omroep is seeking a Customer Engagement Platform to increase user retention, enhance engagement, and optimize media spend. This concerns a digital service, open procedure, without division into lots or additional conditions. The assignment requires integration with existing data infrastructure and advanced segmentation. This is particularly interesting for medium and large software providers with experience in marketing technology and data analytics.

Services · Open · European procedure

European
Contracting authority
Nederlandse Publieke Omroep
Contract type
Services
Open
Estimated value
€1,200,000
estimated value
Submission deadline
January 19, 2026
10:00
Scope
European
European procedure
Lots
1
1 lots
Main CPV code
72000000
Location
Netherlands
CharacteristicsCPV 72ServicesEU tender

01What is being requested

De Nederlandse Publieke Omroep is seeking a Customer Engagement Platform to increase user retention, enhance engagement, and optimize media spend. This concerns a digital service, open procedure, without division into lots or additional conditions. The assignment requires integration with existing data infrastructure and advanced segmentation. This is particularly interesting for medium and large software providers with experience in marketing technology and data analytics.

To achieve sustainable growth of our audience, the NPO must go beyond merely reaching a large audience. Instead, the NPO must increase user retention, enhance engagement, and optimize media spend to ensure that every interaction contributes to long-term relationships with our users. A robust Martech infrastructure that centralizes, activates, and leverages our first-party data to generate measurable business impact is required for this. We are looking for a Customer Engagement Platform that integrates with our existing data infrastructure and enables advanced segmentation and activation.

72000000€ 1,20MServices
1Customer Engagement Platform (re-tender)€1,200,000

02Exclusion grounds

Exclusion grounds — consult the ESPD
  • No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).

03Value in context

€1,200,000

04Likely competitors

#Likely bidderFitWins
1Afas Software B.V.SME9732×
2KPN B.V.SME9327×
3NotuBiz Nederland b.v.SME9314×
4Centric Netherlands B.V.SME9256×
5PinkRoccade Local Government B.V.SME9234×
6Capgemini Nederland BV - OverallSME9024×

05Legal themes that may be relevant here

06Frequently asked questions

What is the main objective of the assignment for the Customer Engagement Platform?
The assignment is focused on increasing user retention, enhancing engagement, and optimizing media spend to build long-term relationships with users.
What technical requirements must the Customer Engagement Platform meet?
The platform must provide a robust Martech infrastructure that centralizes, activates, and leverages first-party data. Additionally, integration with the existing data infrastructure and advanced segmentation is required.
Which specific functionalities are essential for this assignment?
The core requirements are the centralization of first-party data, the capability for advanced segmentation, and the activation of data to generate measurable business impact.

Automatically compiled from the official tender data and documents.

07Estimated value versus the market

p25
€ 327K
median
€ 800K
p75
€ 2,5 mln
€ 1,2 mln

Gegunde waarden in CPV 72 · diensten n=1436