Campaign Services for the National Government
The Ministry of General Affairs, Public Service and Communication Department (DPC) intends to enter into a framework agreement for campaign services with five contractors. The assignment comprises the development, elaboration, evaluation, and optimization of strategy, concepts, resources, content, and actions for cross-media campaigns for the National Government. The contractors must demonstrate experience with large-scale, government-related campaigns, knowledge of digital and traditional media, and the ability to measure and report results. The framework agreement offers flexibility to realize various campaigns on short notice, with a focus on innovation, target group orientation, and impact. The selection procedure is non-public, which allows for rapid decision-making but requires a careful assessment of expertise and quality.
Services · Restricted · European procedure
01What is being requested
The Ministry of General Affairs, Public Service and Communication Department (DPC) intends to enter into a framework agreement for campaign services with five contractors. The assignment comprises the development, elaboration, evaluation, and optimization of strategy, concepts, resources, content, and actions for cross-media campaigns for the National Government. The contractors must demonstrate experience with large-scale, government-related campaigns, knowledge of digital and traditional media, and the ability to measure and report results. The framework agreement offers flexibility to realize various campaigns on short notice, with a focus on innovation, target group orientation, and impact. The selection procedure is non-public, which allows for rapid decision-making but requires a careful assessment of expertise and quality.
The Communication Category intends to enter into a framework agreement for Campaign Services for the National Government with 5 contractors. The assignment involves the development, elaboration, evaluation, and optimization of strategy, concepts, resources, content, and actions of cross-media campaigns.
02Exclusion grounds
- No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).
03Value in context
04Likely competitors
05Legal themes that may be relevant here
06Frequently asked questions
What is the content of the assignment for campaign services?
How many contractors will be selected via the framework agreement?
Automatically compiled from the official tender data and documents.
07Estimated value versus the market
€ 200K
€ 640K
€ 3,0 mln
Gegunde waarden in CPV 79 · diensten n=4949