Provincie Utrecht is looking for a service provider to develop a coherent and recognizable campaign centered around the theme 'Distraction in traffic' for children aged 10 to 14. The assignment requires an integrated approach with a consistent slogan and a minimum of three interventions: a lesson in primary education, an intervention outside of the educational system targeting the target group and/or their parents, and a lesson or intervention in secondary education. The tender is public and follows the Dutch procurement rules. The contractor must tailor the interventions to the target group, make the content practically applicable, and be able to deliver measurable results. Detailed specifications, criteria, and the assessment framework can be found in the tender guidelines.
Services · Open · European procedure
01What is being requested
Provincie Utrecht is looking for a service provider to develop a coherent and recognizable campaign centered around the theme 'Distraction in traffic' for children aged 10 to 14. The assignment requires an integrated approach with a consistent slogan and a minimum of three interventions: a lesson in primary education, an intervention outside of the educational system targeting the target group and/or their parents, and a lesson or intervention in secondary education. The tender is public and follows the Dutch procurement rules. The contractor must tailor the interventions to the target group, make the content practically applicable, and be able to deliver measurable results. Detailed specifications, criteria, and the assessment framework can be found in the tender guidelines.
The assignment consists of offering a targeted orchestration of interventions regarding “Distraction in traffic” for the target group, using a consistent and recognizable slogan. By orchestration, we mean a minimum of: one lesson in primary education; one intervention targeting the target group and/or their parents outside of an educational context, and one lesson/intervention in secondary education.
02Outcome
EdComm
03Exclusion grounds
- No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).
04Value in context
The contracting authority did not publish an estimated value — common for a large share of contracts. The EU threshold for diensten is € 221.000, for reference.
05Bidders in this segment
06Tender documents
07Legal themes that may be relevant here
08Frequently asked questions
What is the core of the assignment for Distraction 10 - 14 year olds?
Which specific interventions must be carried out?
For which target group is the campaign developed?
Automatically compiled from the official tender data and documents.
09Estimated value versus the market
€ 317K
€ 1,2 mln
€ 3,5 mln
Gegunde waarden in CPV 80 · diensten n=457